Englewood, Colo. – Satellite TV provider Dish never had a cord to cut, and it isn’t shying away from over-the-top programing services.
The satellite company said Wednesday that it is now the first major pay-TV provider in the U.S. to integrate the Netflix app into its set-top box.
The Netflix app is available starting today on Dish’s second-generation Hopper, and gives subscribers the ability to instantly stream Netflix movies and TV shows from the same platform used to access linear television channels from the satellite service provider.
“Pairing Netflix with Hopper represents the consolidation of two incredible video experiences,” stated Vivek Khemka, Dish product management senior VP. “This app integration eliminates the need to switch television inputs to access content on varying devices. It gives our customers easy access to their favorite shows and movies, on both Dish and Netflix, without ever having to leave their Hopper.”
“Many households subscribe to both Netflix and a traditional pay-TV service,” said Bill Holmes, Netflix business development global head. “Our vast library of TV shows and movies, combined with Dish’s lineup of live television content, gives customers easy access to a wide variety of complementary programming.”
The Netflix app will be accessible from any channel by clicking the blue button on the Dish remote and selecting the Netflix icon, or from the Netflix icon on the Hopper main menu. Viewers will see the traditional Netflix user interface.
Those new to Netflix can create an account in the app or by visiting www.netflix.com/dish.
The Netflix app is currently available on all broadband-connected second-generation Hopper set-top boxes. In the coming months, Dish expects the app to rollout to Joey, Super Joey and Wireless Joey clients. Additionally, in the future, titles available on Netflix could be integrated into the search functionality across live, recorded and Video On Demand programs for both the Hopper as well as Dish’s forthcoming OTT service.