CE retailers know how difficult it can be today to provide customers with the accessories they need for their purchases, especially with Amazon and other online suppliers taking longer to deliver. Austere, a manufacturer of upscale power and tech accessories is taking steps to help provide the support their retail partners need to continue to supply the best options to their customers.
“If there was ever a time where thinking outside of the box and trying to do things a little differently for our retail partners was needed, it’s now,” Deena Ghazarian, Austere Founder and CEO told TWICE in a recent interview. “We have reconfigured our entire training program, we’ve been doing webinars every week for certain retailers to motivate smaller pockets of stores – which are resulting in some of the best sell-throughs we’ve ever had.”
“Supply hasn’t been the challenge, it’s been logistics,” continued Ghazarian when asked how Amazon shipping restrictions have affected Austere partners. “Does it matter where it ships from? No. If we as a manufacturer need to drop ship to support you, we’ll figure it out together on how to move it forward. Get the sale, help the customer, give the customer what they need. These are the kind of things we’re thinking about to keep you [retailers] alive.”
V Series Power and Protect 6- and 8-outlet models ($129.99, $149.99) Dedicated 3K joules surge, flameless MOV protection, overcurrent protection with 15A circuit breaker + LED indicators for power, ground and protected, expansive SmartFit, PureFiltration, aDesign all-aluminum enclosure, Omniport USBs, and WovenArmor power cable, lifetime guarantee, five-year component guarantee.
SmartFit outlets that are manufactured with the precise spacing to provide the necessary room between each outlet so all devices can fit – no more skipping plugs because chargers and AC adapters are too large.
The Austere Omniport USB provides rapid charge and protection for low-voltage devices. And because laptops are now part of many consumer’s entertainment systems and lifestyles, Austere Power has a fast-charging 45W USB-C PD port that, unlike other power options, can uniquely rapid-charge a laptop through a single cable.
Austere Clean & Protect is perfectly formulated to care for all of your devices. We carefully selected a gentle blend of chemical-free cleaning ingredients to produce an anti-bacterial, ammonia-free solution that will eradicate germs and eliminate static build-up harmful to your electronics. The aDesign applicator sprays the unscented, fine mist evenly and is designed to prevent screen streaks and fingerprints. The included 12”x12” anti-bacterial micro-fiber, dual-textured cloth is scratch-free, streak free and lint free. Additionally, it’s reusable and machine washable.
Austere’s signature braided WovenArmor power cord offers uncompromising flexibility and strength. Made with Kevlar, the cord allows for the smallest bend radius available to fit in the tightest spaces – making cable management easy without sacrificing performance. To ensure consumers can simultaneously use all the outlets on their power products.
Austere’s 8K HDMI 2.1 cable incorporates state-of-the-art materials and precise engineering to make the most of its customers’ home entertainment investments. The “future-ready” design elevates video and audio signals for the most advanced display devices and is also great for gaming. High-Fidelity eARC technology delivers the highest quality streaming audio available, while the Variable Refresh Rate provides smooth performance and virtually eliminates image lag, stutter, and frame tearing.
The Austere 8K HDMI 2.1 has Kevlar reinforced windings and WovenArmor cables for combined flexibility and strength, so that no corner derails a flawless signal. Its pure endurance gold shield and contacts create an industry-leading locking connection that will last a lifetime. The LinkFit Connector ensures a perfect connection every time and the elegant aDesign housing is visually stunning, with a purposeful slim design ideal for tight installations.
Launched in 2019, Austere recently added high-performance power products to its cables and clean lineup, just before the COVID-19 pandemic hit the U.S. “Working from home has changed the game. Our products support the work at home environment, plus, if you’re setting it up and doing it yourself, like most are, you might as well have something that actually looks good as well as functions the way you need it to,” quipped Ghazarian.
“At Austere, we’re equally passionate about performance and style and there’s a tremendous need in the accessories market, particularly around power, which has lacked innovation. While technology has evolved at an amazing rate, power supplies have not. The Austere team worked hard to develop a power product that equips consumers with multiple charging options for the home, housed in a sleek design so consumers don’t feel the need to hide it. Before our Power series, these features simply did not exist in a single product.”
CE retailers know how difficult it can be today to provide customers with the accessories they need for their purchases, especially with Amazon and other online suppliers taking longer to deliver. Austere, a manufacturer of upscale power and tech accessories is taking steps to help provide the support their retail partners need to continue to supply the best options to their customers.
