Gen Z Is Here, But Will They Shop Your Store?

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Gen Z, roughly defined as those aged 12 to 25, is quickly coming up the consumer ranks. Retailers had better adjust to their multichannel ways in planning for the future.

"As brick and mortar stores struggle to stay afloat in the age of online shopping, the habits of the next generation of shoppers, Gen Z, will be key to determining their survival." 

See the full story at Axios.

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