Research
New NCSolutions Analysis Finds Gen Z’s Expectations Of Advertising To Be Purpose-Driven
Gen Z households spend an average of 12% more on CPG purchases than non-Gen Z households
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Gen Z households spend an average of 12% more on CPG purchases than non-Gen Z households
More than half would rather consult a phone than a salesperson
And they actually like shopping in stores
Gen Z, roughly defined as those aged 12 to 25, is quickly coming up the consumer ranks. Retailers had better adjust to their multichannel...