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Zupnik Named On US Sales & Merch Senior VP

San Diego — Jonathan Zupnik, formerly Sears Holding audio, video and TV products DMM, has been named sales and merchandising senior VP for On US.

On, based here, markets LCD TVs under the ProScan brand.

“I am looking forward to bringing my experience to a very solid team that is already in place,” Zupnik told TWICE.

Zupnik and Jonthan Magasanik, Sears’ former electronics VP/general merchandising manager, recently left Sears together to explore other opportunities.

Zupnik noted that his decision to leave the company represented an opportunity to bring his 23 years of retail experience to the vendor side of the CE business and was strictly independent of any actions at Sears.