DMF Lighting has appointed Marcus Lovely as senior sales manager for the New York metropolitan area, where he will oversee sales growth across the region and the broader Northeast market.
Lovely will work with integrators, lighting designers, architects, and builders on residential projects, supporting DMF dealers from product specification through commissioning.
He joins DMF after more than 12 years at Unlimited Integration, a Houston-based luxury technology integration firm. Most recently, he served as the company’s vice president of sales, leading sales strategy in high-end residential markets and overseeing projects involving architectural lighting, lighting control, professional audio and infrastructure design.
Lovely previously served as chief technology officer at Unlimited Integration, bringing technical expertise alongside his sales leadership background. Under his leadership, the company earned elite dealer status from leading lighting and control manufacturers each year since 2018.
In his new role, Lovely will support DMF’s modular lighting platform, which offers color rendering, flicker-free dimming, and flexibility for changing residential design requirements.
Lovely also co-founded DUO Coffee & Pilates, a Houston wellness and hospitality brand he launched with his wife in 2021. The studio combines high-end audio, lighting and experience design.
For more information, visit DMF Lighting.
