Jefferson, Ga. - Systemax has opened its second U.S. distribution center and TigerDirect.com retail store.
Both are located on a new 459,000-square-foot complex here about 60 miles outside Atlanta, which also holds a 100-seat B to B sales office.
The TigerDirect.com store is a new format that integrates the company's Internet-connected Retail 2.0 concept, which first appeared in CompUSA, into its TigerDirect retail chain. The new store is the second TigerDirect.com location in the U.S., following its debut in Chicago, and a third location is planned for the Galleria in Dallas.
Retail 2.0 enables customers to access product information in-store via some 300 displays that provide Web-based image galleries, product manuals, customer reviews, price comparisons, on-site accessories and video demos. Customers can also comparison shop by browsing competitors' sites.
The distribution center houses state-of-the-art equipment for faster fulfillment of Internet, catalog and inbound phone-based orders, and will also ship merchandise to Systemax's 40 CompUSA and TigerDirect retail stores in North America, the company said.
The company is investing $15 million in the new 40-acre facility and expects to hire about 400 full-time local employees over the next five years.
Systemax also operates a complex in Naperville, Ill., that houses a distribution center, a CompUSA location and a call center.
"The new Georgia facility is an integral component of Systemax's growth strategy for our North American consumer and business customers," said Systemax CEO Richard Leeds. "The facility's ideal location and talent pool availability will allow us to better serve the needs of our growing customer base and create a significant boost to Georgia's economy," while the TigerDirect.com store will "provide our vast selection of consumer technology products to shoppers in the greater Atlanta area."