Fidelity Imports and Playback Distribution have announced the formation of True North Distribution, a new Canadian joint venture dedicated to importing and distributing exceptional high-fidelity audio products across Canada.
Founded on a shared belief that great music deserves to be heard the way it was meant to be, True North Distribution will import and distribute brands that reflect a deep respect for how things are made – products shaped by skilled hands, thoughtful engineering, and a legacy of craftsmanship. By partnering with specialized retailers across the country, True North Distribution aims to connect Canadian listeners with audio components that celebrate both performance and artistry.
“Building something sustainable and reliable for our partners has been just as important as the passion behind it,” said Matt Hegt, Fidelity Imports. “With True North Distribution, we’ve created a structure that retailers can depend on—thoughtful brand selection, strong logistics, and the infrastructure needed to support long-term growth in the Canadian market.”
Long before the company itself existed, its founders spent countless hours listening to music together, discussing recordings, comparing equipment, and exploring the stories behind the products that bring music to life.
“For me, this all started with moments, sitting with friends, putting on a record, and feeling completely transported,” said Steve Jain, Fidelity Imports. “Those experiences stay with you, and they’re shaped by the care and craftsmanship behind the equipment as much as the music itself. True North Distribution is about sharing those moments, bringing products and stories to Canada that help people fall in love with music all over again.”
“What stood out to me from the beginning was the alignment in values,” said Rob Standley, Playback Distribution. “There’s a clear through-line between engineering integrity, manufacturing discipline, and the listening experience itself. True North Distribution allows us to bring together brands that demonstrate that connection in a meaningful and measurable way.”
True North Distribution will begin operations immediately, with a growing portfolio of premium audio brands and a nationwide network of authorized dealers.
Visit Truenorthdistribution.com for more information.
About True North Distribution
True North Distribution is a Canadian distributor of premium audio equipment founded through a joint venture between Fidelity Imports and Playback Distribution. Built by music lovers for music lovers, the company focuses on brands that embody craftsmanship, thoughtful engineering, and a passion for authentic musical reproduction.
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