Ridgefield Park, N.J - Yangkyu (Y.K.) Kim has been named president/CEO of Samsung Electronics America (SEA), effective immediately.
He replaces C.S. Choi, who will return to Korea as an executive advisor to Samsung's global vice chairman and CEO G.S. Choi.
In his new role, Kim is responsible for overseeing the company's operations in the U.S., Canada, and Mexico.
Kim, a 24-year company veteran, comes to SEA from Samsung Headquarters in Korea, where he held the position of senior VP and head of global sales and marketing for the visual display business for the past two years.
During that time the business strengthened its position as the global market leader in televisions. Prior to that assignment, Kim was head of mobile phone sales and marketing for Europe, during which time Samsung's mobile phone business achieved the No. 2 global market share position.