Englewood Cliffs, N.J. — Majap industry veteran John Herrington will take the helm of LG Electronics’ digital appliance division, effective Jan. 1.
Herrington, presently LG’s sales VP, will succeed Soon Kwon as president. Kwon, like his successor Teddy Hwang, is being rotated out after one year in the post. Kwon will now be responsible for majap sales and marketing in the Americas, the Middle East and Africa.
Herrington joined LG from Amana in 2001 as the Korean manufacturer was introducing the brand to the U.S. market. As LG Electronics president/CEO Michael Ahn noted, “Over the last five years, John has been instrumental in building LG into one of the fastest growing premium brands in the home appliance category.”
In his new role, Herrington will oversee all aspects of LG’s appliance business in the United States, building its position as a premium appliance brand and further expanding sales. He will also continue to manage LG’s sales and merchandising functions.
Added Ahn: “With his deep knowledge of the marketplace, strong relationship with our retail partners and solid understanding of today’s consumers, John is poised to successfully drive the growth of the digital appliance division and its innovative product lines.”
“I am honored to lead LG’s continued expansion in the U.S. major appliance industry,” Herrington said. “I look forward to leveraging our momentum to increase our presence in the marketplace, drive revenue and firmly position LG as the leader in premium home appliances.”
At Amana, Herrington held a variety of executive level positions including marketing VP and national account sales.