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Herrington Heading Samsung Majaps

RIDGEFIELD PARK, N.J. — Samsung Electronics America has recruited former Sharp president John Herrington to head its home appliance business as senior VP and general manager, effective today.

Herrington, who has also led LG Electronics’ majap efforts, and later served as that company’s CE and appliance sales chief, succeeds Kevin Dexter.

Dexter is credited with bringing focus to Samsung’s initial fits-and-starts efforts in the U.S. majap market, and recently rode herd over a massive, multi-category line expansion. He will remain with the company, leading the development of a new, undisclosed business segment.

“Kevin Dexter has been an instrumental leader in our home appliance business,” noted Joe Stinziano, executive VP of the manufacturer’s consumer business division. “He advanced Samsung to be the fastest-growing home appliance brand in the U.S. market and launched important relationships with new partners.

“With his extensive knowledge and years of experience at Samsung, I am excited that Kevin will be moving into a new role which we believe has the potential to grow our business to significant levels in the near future,” Stinziano said.

In his newest role, Herrington will oversee all majap sales and marketing in the U.S., reporting to Stinziano. He will be tasked with building on the majap division’s doubledigit sales growth of the last seven years, while furthering the goal of Samsung Electronics president/CEO B.K. Yoon of becoming the world’s largest appliance manufacturer by 2015.

Herrington comes well-equipped for the task, having held a similar post for chief Korean rival LG Electronics, and before that heading Amana’s marketing efforts as VP.

He most recently led Sharp Electronics Marketing Company of America (SEMCA) as president for four years, before suddenly departing earlier this month “to pursue other opportunities,” the company said.

He was succeeded on an interim basis by Jim Sanduski, who retains his responsibilities as product marketing senior VP.