Mahwah, N.J. - John Herrington, former president of U.S. sales for LG Electronics, has been named president of Sharp Electronics Marketing Company of America (SEMCA).
, who left Sharp earlier this year and was recently named president of Coby Electronics.
Herrington is responsible for the U.S. sales and marketing of all Sharp's consumer electronics products including those in the display, audio and video categories, as well as health- and environment-related products, Sharp said.
He reports to T. Tanimoto, senior executive VP, who has executive responsibility for finished products groups such as SEMCA, Sharp Imaging and Information and Sharp's Latin America Group.
In a prepared statement, Herrington said, "Around the world the Sharp brand stands for quality, value and innovation, and I look forward to joining the Sharp team to help further the growth of Sharp's brand and market share in the U.S."
Tanimoto said, "John's strong background in consumer electronics and deep relationships with retailers will benefit Sharp. "We are pleased to have him leading our consumer electronics team and we are confident in his ability to help Sharp achieve steady growth."
Prior to LG, Herrington spent 10 years at Amana appliances in various marketing and sales roles and was eventually marketing VP and head of national account sales. In the 1980s he was he was with major appliance maker Speed Queen.
was with LG Electronics since 2002 and left the company in May.