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DEI Completes ADS Aquisition

Vista, Calif – Directed Electronics announced it has completed the acquisition of certain assets of ADS Technologies (ADST), a supplier of ADS, Precision Power (PPI) and Orion brands.

The purchase is in keeping with DEI’s plans to grow its audio business and to ‘become a major player in the audio business in the years ahead,’ said DEI president and CEO Jim Minarik.

Kurien Jacob, former president of ADST will join DEI as general manager of its new Phoenix-based audio operation. This operation will be focused on product development, engineering and sales & marketing. Karen Metros, Roger Paeselt and Bill Turner will continue to lead the respective ADS, PPI and Orion sales organizations, said DEI.

Minarik said the companies will ‘maintain the fundamental distribution that’s in place for all three of the brands and the sales organizations, so there will be separate sales organizations for the foreseeable future.’