Virtual Supply has completed its acquisition of Petra Industries, adding a 325,000-square-foot distribution center in Oklahoma and expanding its national distribution network. Petra, an Oklahoma-based distributor of consumer electronics, appliance accessories, and related products, will operate as Petra, a Virtual Supply company.
The acquisition combines two distribution organizations with more than 140 years of combined business history, expanding Virtual Supply’s product portfolio and distribution capabilities.
The Edmond, Oklahoma, facility gives Virtual Supply a central U.S. distribution hub to complement its existing operations in Oregon and Arizona. The acquisition also brings more than 127 Petra employees, along with established product lines and brand partnerships.
“Petra is an important addition to Virtual Supply, not simply because of the scale it brings, but because of the strength of its experienced team, its customer and vendor relationships, and the outstanding reputation it has built over more than 40 years,” said Chuck Taylor, CEO of Virtual Supply. “We see tremendous opportunity to build on those strengths; broaden the capabilities we bring to the marketplace and create an even stronger platform for long-term growth.”
Taylor added, “We view this acquisition through a simple philosophy: 1 + 1 = 3. By bringing together the experience, relationships, resources, and capabilities of these two organizations, we believe we can create something significantly greater than either company could accomplish independently. This is an exciting milestone in our accelerated growth strategy and an important step toward the next chapter of Virtual Supply.”
The combined company will focus on supply chain solutions for retail, e-commerce and commercial customers nationwide.
The acquisition comes as Virtual Supply approaches its 100th year in business in 2027. The company said the deal supports its growth strategy and commitment to long-term customer and vendor partnerships.
About Virtual Supply, Inc.
Founded in 1927 and headquartered in Beaverton, Oregon, Virtual Supply is a privately held distribution company specializing in consumer electronics, connected technology, business communications and innovative retail solutions. The company serves leading national retailers, e-commerce platforms, commercial resellers, and enterprise customers throughout the United States. With longstanding partnerships involving leading technology brands, including Starlink and Motorola, Virtual Supply combines extensive distribution expertise, advanced logistics capabilities, and a customer-focused approach to delivering innovative products and solutions to market. The company will celebrate its 100th anniversary in 2027.
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