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Executive Insight

Blogs

Six Steps To PR Success At CES

Time is running out. If you haven’t already created and started to execute your public relations program for the 2014 International CES, then before...

Blogs

Anchors Aweigh

As the holiday season fast approaches, the big question is what’s going to happen in the electronics market. There has been a lot of...

Blogs

The Trojan Horse of 3DTV

ESPN’s news that they plan to discontinue their 3D channel at the end of the year has the tech industry asking, “Is 3D dead?”...

Blogs

Because The Music (Still) Matters

Minus the parenthetical “Still,” the title of this post was an early ’80s ad headline created for Pioneer by our then-advertising agency Chiat-Day. It...

Blogs

The 3D Mirage

3DTV is a non-starter for three reasons. 1.  Bandwagon marketing.  3DTV came along about the same time as the proliferation of 3D theaters and...

Blogs

Captains Courageous

The CE market seems to be plagued with bad news these days. With sales volumes squeezed, retailers struggling, longstanding categories on the edge of...

Blogs

Smart TVs Will Set Us Free

After pouring Simply Smart milk on my Smart Start cereal, I turned on my Smart TV. Smartness shouldn’t be applied so loosely. Ever train...

Blogs

How TV is Changing E3

There is an old myth that Italian dictator Benito Mussolini made the trains in his country run on time. Anyone who has been to...

Blogs

Best Buy Reconstructed

For Best Buy, and big box retail in general, the past few weeks have been filled with “doom and gloom” comments circulating throughout the...

Blogs

Long Live Best Buy

There has been considerable banter about the imminent demise of Best Buy. Custom retailers and integrators should rue the day that this would happen....

Blogs

The Bawl Of The Smartass TV

A customer walks into a showroom and the TV says, “Hey, big spender. Come spend a little time with me.” The customer replies, “Of...

Blogs

End Of The Big Box?

Bloomberg.com recently weighed in on CE retail with an article whose title summarizes the reporter’s contentions regarding the future of Best Buy, Walmart and...

Blogs

The (Really) Long-Term View

The March 3 edition of The Economist included an article describing some of the management philosophy of Amazon’s founder/CEO Jeff Bezos (“Taking the Long...

Blogs

Early Detection Is Vital

(Editor’s Note: Bill Matthies has been a TWICE blogger and contributor for more than two decades. In this blog Bill departs from our usual...

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