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LOS ANGELES (March 10, 2015) – Home entertainment’s leading trade association, DEG: The Digital Entertainment Group (DEG) just announced the addition of 12 new member companies. The DEG’s newest member companies are: Alchemy, Comcast, DIRECTV, DreamWorks Animation, IMAX, MGM, Playster, Sellthru Co, The Orchard, Testronic Laboratories, Verizon Digital Media Services and Yekra.

These new companies represent diverse areas all serving the home entertainment industry – from cable providers, content providers, consumer electronics, cloud storage solutions, streaming services, content distribution, quality assurance solutions and wireless solutions.

“Just as the industry evolves, so must the DEG,” said Amy Jo Smith, president, DEG. “We are delighted to welcome 12 new member companies who represent various aspects of the industry, but all with the same mission: to help grow the industry and provide improved ways for consumers to enjoy content.”

ALCHEMY is a leading independent distributor of film and television content across all platforms and windows in North America. Alchemy develops tailored distribution strategies across all platforms, from theatrical release to home video, VOD, and television. Alchemy boasts the independent industry’s pre-eminent end-to-end supply chain solution for physical and digital distribution of content to major retailers. The company has the largest footprint of any independent supplier to bricks and mortar businesses, and is one of only two independent aggregators for Target. It is also the leading supplier to digital platforms including iTunes, Netflix and VOD. The company owns a catalog of 665 film titles and has deals for the ongoing distribution of film titles and programming for clients including PBS Distribution, Classic Media, nCircle, eOne, Magnolia, MPI Home Media, FUNimation, Well Go, Music Box Films, Inception, Gravitas Ventures, and Hammer Horror, among many others. Please visit for more information.

COMCASTCABLE is the nation’s largest video, high-speed Internet and phone provider to residential customers under the XFINITY brand and also provides these services to businesses. Comcast Cable applies the latest innovation and technology to entertain, inform and connect people in new ways. Visit for more information.

DIRECTV is one of the world’s leading providers of digital television entertainment services delivering a premium video experience through state-of-the-art technology, unmatched programming and industry leading customer service to more than 39 million customers in the U.S. and Latin America. In the U.S., DIRECTV offers its more than 20 million customers access to more than 195 HD channels and Dolby-Digital® 5.1 theater-quality sound, access to exclusive sports programming such as NFL SUNDAY TICKET™, Emmy-award winning technology and higher customer satisfaction than the leading cable companies for 14 years running. For the most up-to-date information on DIRECTV, please visit

DREAMWORKS ANIMATION creates high-quality entertainment, including CG animated feature films, television specials and series and live entertainment properties, meant for audiences around the world. The company has world-class creative talent, a strong and experienced management team and advanced filmmaking technology and techniques. DreamWorks Animation has been named one of the “100 Best Companies to Work For” by FORTUNE® Magazine for five consecutive years. All of DreamWorks Animation’s feature films are produced in 3D. The Company has theatrically released a total of 30 animated feature films, including the franchise properties of Shrek, Madagascar, Kung Fu Panda, How to Train Your Dragon, Puss In Boots and The Croods. Please visit for more information.

IMAX, an innovator in entertainment technology, combines proprietary software, architecture and equipment to create experiences that take you beyond the edge of your seat to a world you’ve never imagined. Top filmmakers and studios are utilizing IMAX theatres to connect with audiences in extraordinary ways, and, as such, IMAX’s network is among the most important and successful theatrical distribution platforms for major event films around the globe.  As of September 30, 2014, there were 880 IMAX theatres (751 commercial multiplexes, 19 commercial destinations and 110 institutions) in 60 countries.  More information about the Company can be found at

METRO-GOLDWYN-MAYER (MGM) is a leading entertainment company focused on the production and distribution of film and television content globally. The company owns one of the world’s deepest libraries of premium film and television content.  In addition, MGM has investments in domestic and international television channels and is the majority owner of and distributor for United Artists Media Group (UAMG). For more information, visit

PLAYSTER is the world’s first all-inclusive entertainment service, bringing together unlimited music, movies, books and games. Playster’s collection will become the largest of its kind on the web. From hipsters to sci-fi geeks, hopeless romantics to golden-agers, there’s something for everyone. Playster unites all genres with an unlimited potential for expansion, delivering you the most complete entertainment package on the market. Please visit for more information.

SELLTHRU CO By design SellThruCo Inc.’s  intention, first and foremost, is to provide fans of motion pictures and television series a way to build and enjoy their collections with no compromise in quality, especially on in-home, large screen TV’s, while at the same time delivering great convenience as measured in time and place. By employing its in-house I.P. SellThruCo’s offering is the essence of simplicity by keeping its suite of technologies where they belong, in the background. Employing industry-wide supported messaging, like “Digital HD”, will further ensure that consumers will be comfortable with this new way to collect. Focus on the consumer is our first rule, and through their embrace, we aim at reestablishing sell-through to its pre-recession role as an engine for fueling creativity in long form entertainment. Please visit for more information.

THE ORCHARD is a pioneering music, video and film distribution company and top-ranked Multi Channel Network operating in more than 25 global markets. With a holistic approach to sales and marketing combined with industry-leading technology and operations, The Orchard amplifies reach and revenue across hundreds of digital, physical and mobile outlets around the world. The Orchard streamlines content owners’ business complexity with an intuitive client dashboard, comprehensive rights management and tailored client support. Founded in 1997, The Orchard empowers businesses and creators in the entertainment industry. For further information, please visit

TESTRONIC LABORATORIES’ high standards have been protecting clients and safeguarding the consumer experience since 1998. As the leading global provider of quality assurance, compliance, and localization services for a notable array of industries; including media, entertainment, games, education, e-commerce and consumer electronics, Testronic Labs ensures efficient and secure delivery of the highest quality consumer deliverables. Based in Burbank; London; Diepenbeek, Belgium; and Warsaw, Poland, Testronic Labs offers an unparalleled history of next-generation innovation and service excellence across the entire digital media industry. Please visit for more information. 

VERIZON DIGITAL MEDIA SERVICES offers a suite of online video solutions for best-in-class TV Everywhere and Over-The-Top experiences. Built on one of the world’s most advanced global networks, Verizon Digital Media Services powers the next generation of digital media from content to experience. Please visit for more information.

YEKRA is a revolutionary digital distribution and marketing engine that is redefining the way filmmakers connect their content with viewers. Yekra works with studios, distributors, and independent filmmakers alike to expand the reach and impact of any film – from independent gems and niche documentaries to studio favorites and major day and date releases. All of this is achieved through the use of Yekra’s proprietary tools that open up new channels and pathways to audiences worldwide. With traveling technology and targeted audience-building tools, Yekra places films front and center with interested audiences via the sites they trust and frequent. For more information visit:

For information on membership, please contact the DEG office.

DEG: The Digital Entertainment Group advocates and promotes entertainment platforms, products and distribution channels which support the film, television, music, consumer electronics and information technology industries.

DEG membership is comprised of: Akamai, Alchemy, Alliance Entertainment, Anchor Bay Entertainment, BBC AMERICA, bitMAX, BluFocus, Cinedigm, Cinram, Comcast, Content Bridge, Cryptography Research, DTS Inc, DIRECTV, Deloitte, Deluxe Digital, Dolby Laboratories, DreamWorks Animation, Entertainment One, FilmTrack, GfK Entertainment, Gibson Brands, Inc., Google Play, HBO Home Entertainment, IMAX, Intel, Kaleidescape, Inc., LG Electronics USA, Lionsgate, Mediamorph, MGM, Microsoft, MovieLabs, NPD Group, Neustar Media, Nielsen Entertainment, Panasonic, Paramount Home Media Distribution, Philips Electronics, Playster, PricewaterhouseCoopers, RLJ Entertainment, Random Media, Redbox, Rentrak, Rovi, Samsung Electronics, ScreenPlay, Sellthro Co, Sony DADC, Sony Electronics, Sony Music Entertainment, Sony Pictures Home Entertainment, Technicolor, Testronic Laboratories, The Orchard, Toshiba America Consumer Products, Twentieth Century Fox Home Entertainment, Universal Music Group, Universal Operations Group, Universal Pictures Home Entertainment, Verizon, Vubiquity, Walt Disney Studios, Warner Bros. Home Entertainment, Western Digital and Yekra.

Joanna Sulakhyan


DEG: The Digital Entertainment Group

(424.248.3814 * [email protected]