Target Comes Clean With 36-Page Black Friday Ad

And celebrates 11% Q3 earnings gain
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After teasing a handful of Black Friday offers last week, Target has released its full Thanksgiving weekend insert.

After teasing a handful of Black Friday offers last week, Target has released its full Thanksgiving weekend insert.

TVs dominate the first five pages, with a previously announced 50-inch Hisense 4K Ultra HD TV (sale price: $250) serving as the lead item.

Also highlighted among the CE deals — which fill the first 21 pages — are a healthy helping of Apple and Amazon products, including a 9.7-inch iPad Pro starting at $449, a savings of $151; and a 7-inch, 8GB Fire tablet, available in limited quantities at the doorbuster price of $33.33, down from $50.

Other special-price doorbusters include:

*Nintendo’s 3DS Super Mario Edition for $100 and a selection of four 3DS titles for $25 each;

*a $60 gift card with the purchase of a GoPro Hero5 4K camera for $400; and

*half off a 4.3-inch Motorola digital video monitor with two cameras, for $130.

You can view the complete circular at Target.com/WeeklyAd.

As previously reported, sales will go live on Target.com early Thanksgiving morning, with stores set to open later that day at 6 p.m.

Stores will remain open for business straight through until 10 p.m., 11 p.m. or midnight on Black Friday evening, depending on locale. Black Friday pricing will remain in effect through Saturday, Nov. 26.

Related: Visit our Black Friday hub at TWICE.com/blackfriday.

In other Target news, the No. 2 discount chain reported a 10.7 percent increase in net earnings, to $608 million, on a 6.7 percent decline in net sales, to $16.4 billion, for the its fiscal third quarter, ended Oct. 29. Comp sales were essentially flat, reflecting the removal of pharmacy and clinic sales from the results, while comp sales for the digital channel grew 26 percent.

Citing “unexpectedly strong” back-to-school sales, chairman/CEO Brian Cornell said the results point to “meaningful improvement in our traffic and sales trends and much stronger-than-expected profitability.”

He added: “As we move into the biggest quarter of the year, we are pleased with our inventory position and confident that our team will deliver a great guest experience as they bring our merchandising and marketing plans to life throughout the holiday season.”

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