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LG Sponsors N.Y. Pop-Up Store


LG Electronics USA
gave consumers a hands-on experience
with its LW5600 Cinema 3D LED
HDTV earlier this month at a temporary
pop-up store in lower Manhattan.

Sponsored in part by LG Display
and LG Electronics and produced
by CNET, a division of CBS Interactive,
the “CNET Gotham” pop-up
store was located at the Openhouse
Gallery at 201 Mulberry St., where it
showcased CE products for the holidays
from Nov. 9 through Nov. 13.

LG said the store allowed visitors to
“experience next-generation LG Cinema
3D in a side-by-side comparison
against competing sets that use activeshutter
3D glasses,” and that a gaming
section of the gallery “allowed guests
to enjoy the latest in engaging 3D videogame
action on LG Cinema 3DTVs.”

Among the featured categories and
brands were: laptops (Apple, Dell,
Hewlett-Packard, Samsung, Sony and
Toshiba); tablets/readers (Amazon,
Apple, Asus, Samsung and Sony);
12-volt (the 2011 Nissan Leaf and
OnStar); home entertainment (Apple,
LG, Logitech, Microsoft Xbox 360,
Panasonic, Roku and Sony PlayStation3
Slim); TV (LG, Panasonic, Samsung
and Sony); smartphones (Apple,
HTC, Motorola, Research In Motion
BlackBerry and Samsung); digital
cameras (Canon, Nikon, Olympus,
Panasonic and Sony); headphones
(Bose, Klipsch and Shure); home audio
(Altec Lansing, Aperion, Denon,
Logitech, Pioneer, Sonos, Sony and
Vizio); and home office (Apple, Asus,
Canon, Epson, HP, Logitech, Netgear
and Samsung).