LG started CES off strong Monday morning at its press conference, revealing the company’s roadmap for 2024 and beyond. The most notable announcements focused on responsible AI, including LG’s vision for integrating AI into its TVs, electric vehicles, smart home ecosystem, and more.
“We are all facing a historical turning point, and we at LG Electronics have been thinking very hard about what our role and responsibility is,” said William Cho, LG Electronics CEO. “LG’s focus lies in how AI can actually make a difference in the real world, providing tangible benefits to our customers. At LG, we’d like to redefine AI as ‘Affectionate Intelligence’ because we fundamentally believe AI should bring a better custom experience that is more caring, empathetic, and authentic.”
Artificial intelligence is on everyone’s minds and lips at CES, and LG shared how it is leaning toward using AI to continue its evolution into a Smart Life Solution Company.
“We recognize that AI needs to be accountable for its decisions and actions and how it should work equally well for all users, promoting safe and intended behavior, securing personal data, and controlling access to it. You, the customer, should be the one in control because only when you are in control, can you enjoy your life to the fullest,” Cho added.
The highlight of the press conference was the introduction of the LG Signature OLED T, the world’s first 4K wireless transparent OLED TV that creates a sense of openness, heightening the relationship between the TV and the space it inhabits. OLED T features two viewing modes, Transparent, which allows you to display art and videos or enjoy the area behind, and Opaque by raising the TV’s curtain.
Other notable announcements for LG TVs included the new Alpha 11 AI processor, expanding on the company’s advancements in using AI to deliver higher quality and customized experiences for consumers.
“LG is the only brand that continues to develop processors, specifically for OLED, something we’ve been doing for 11 years now,” said Matthew Durgin, VP of content and services at LG. “The Alpha 11 AI processor has four times the performance of its predecessor and allows LG OLED TVs to recognize you, understand your needs, and further personalize experiences according to your preferences.”
While celebrating the 10th anniversary of LG WebOS, LG announced other TV advancements, including a commitment to provide WebOS updates for five years, starting with LG’s 2022 model TVs. “It’s like a new TV every year,” said Durgin.
Additionally, LG announced a collaboration with Google to make LG ThinQ products work more seamlessly with Google Home with LG TVs acting as hubs for Google Home, making it easier to set up and control any Matter device. Also, beginning with 2024 models, Google Chromecast will now be built into every LG TV. This will enable users to enjoy their content no matter where they watch, without having to log in continuously or worry about forgetting to log out at their hotel or other public venue.
In the realm of LG electric vehicle innovations, LG announced the construction of the first charger production factory in the U.S., which will be located in Texas.
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