Major appliance manufacturer Midea America Corp and imagine.io, a leading 3D content technology platform, have partnered to revolutionize the production of visual content across Midea’s marketing and internal channels with dynamic 3D images that showcase their appliances in lifestyle settings quickly and affordably.
“The decision to collaborate with imagine.io stemmed from the need for a versatile and efficient platform that could render compelling lifestyle scenes featuring our products,” said Midea’s Assistant Manager of Content Creation Dalton Ryan. “Traditional photoshoots were costly to execute, time-consuming, and often limited in scope and capability. By utilizing imagine.io, we’ve streamlined our entire content creation process, while maintaining top-notch image quality.”
The versatility of the imagine.io platform is what has made the biggest impact on Midea. With the 3D platform, Midea can easily and quickly visualize any item, from its array of appliances and related products, into multi-dimensional lifestyle settings, at a fraction of the time and cost of traditional photography. These lifestyle scenes can also be modified and updated at any time to produce imagery for alternative products, seasons, or environmental colors, textures and more.
“We provide each partner with full access to our implementation team to ensure smooth onboarding of our platform. Then, they can easily access our 3D and creative teams for any support and assistance along the way,” said imagine.io Founder and CEO Preet Singh. “In the end, we want to provide a pivotal solution for our clients, one that allows them to create versatile visual content that resonates with their target audiences.”
Midea has significantly increased the pace of content creation with the imagine.io platform, meeting the constant need for new assets across sales and retailer website pages and for social content. Depending on requirements, the Midea team will generate between two and three images per day through the platform. Midea anticipates further integration of additional imagine.io solutions in 2024.
For more information or to book a demo, visit imagine.io.
About Midea
Midea America Corp., is a subsidiary within Midea Group, (SZ:000333), a publicly listed, Fortune 500 company and the world’s leading manufacturer of home appliances.* With more than 166,000 employees and a presence in over 195 countries, including in the United States, Midea’s products touch the lives of millions of people and families through air treatment, refrigeration, laundry, small and large kitchen appliances, water appliances, and floor care.
Midea America is headquartered in Parsippany, NJ and has a Research and Development Center in Kentucky. Midea understands that the home is a special place, and the moments people spend there are precious. The Midea brand’s promise to all its U.S. consumers is to provide surprisingly friendly solutions to treasure those tiny moments at home. Therefore, the company creates home appliance innovations, that not only perform a function but have a meaningful impact for those who use them.
For more information, visit midea.com/us.
About imagine.io
imagine.io is a 3D technology platform democratizing content creation by making 3D simple—helping companies save time and money while producing stunning visuals proven to outperform studio photography. The SaaS cloud-based rendering software is available to use for free, with a pay-per-image model, or through a paid subscription that allows customers to take advantage of unlimited renders for the life of their subscription. Built for the home furnishings industry, the company is swiftly moving into other verticals.
See also: Kenmore Partners With O’Rourke To Expand Presence In US
