Consumers are still putting more effort into their kitchens these days, thanks to the home improvement movement spurred on by the pandemic. From adopting smart appliances to updating their decades-old ovens and refrigerators, creating the perfect kitchen is no small task for the discerning consumer. So where do you start when it’s time to select the best appliances for your new kitchen so you can live that kitchen “suite life”?
Fortunately, appliance veteran Midea America has launched its very own branded suite of large kitchen appliances as part of its mission to introduce “purposeful innovation” to consumers looking to upgrade their kitchens with a premium tier of appliances with conveniences, features and high-quality materials expected with luxury-tier appliances, but at a more affordable price point.
“At Midea, we are committed to bringing purposeful innovations to life and providing consumers with quality appliances,” says Kurt Jovais, president of Midea America Corp. “As a leader in the industry, the company’s foray into the large appliance category is important to the brand’s philosophy – to provide surprisingly-friendly solutions that enable consumers to enjoy their tiny happy moments at home. Midea’s suite of appliances combines smart functionality and modern design – all qualities Midea customers have come to expect. We want our products to ease our consumers’ lives so they can spend less time doing household tasks and more time doing the things they love.”
Midea has continually grown on a global scale for over 50 years by developing and bringing stylish and innovative appliances to the market with exceptional value. Midea’s suite of appliances – including a dishwasher, French door refrigerator, slide-in range and over-the-range microwave – combine smart functionality and modern design as it focuses on solving problems and making a difference for consumers.
“A key part of the approach we take in providing luxury without sacrificing quality is identifying and focusing on the luxuries that consumers appreciate most,” Jovais adds. “Some of these features come in the form of the dual ice maker in our French door refrigerator or our dishwashers’ targeted wash zones. By leaning into the features that our consumers feel they most benefit from, as well as the base values of dependability and ease, we are able to develop products that cater to their needs while maintaining value and attainability.”
The Midea Kitchen Appliance Suite Lineup
The Angle Wash Dishwasher (MDT24P5AST) is Midea’s premium dishwasher model that features Angle and Utensil Wash as well as Wi-Fi connectivity with MyWash that allows you to customize your ideal wash cycle using the app and download it to the dishwasher for one-click selection.
The 3-Rack Dishwasher (MDT24P5AST) provides superior cleaning technology ideal for flatware, knives and large serving utensils while also leading to safer loading and unloading of sharp objects. The stainless-steel tub, interior LED lighting and a sleek LED cycle indicator add to the elegant look of the dishwasher. Both the MDT24P5AST and the MDT24H3AST models feature whisper-quiet 45 dBA performance and an extended dry dual-fan heating system ensures dishes come out spotless and dry every time.
Keeping your food chilled with style, Midea’s modern and sophisticated French-door refrigerator (MRQ22D7AST) features three cooling zones with multiple evaporators that manage humidity and air transition between the fridge and freezer, keeping food fresher longer while keeping ice odor-free. It also boasts a PerfectChill drawer which allows consumers to adjust the temperature from 30° for meats and seafood up to 41° for perfectly chilled wine, at the touch of a button.
Additionally, this French-door refrigerator is Wi-Fi connected, allowing homeowners to remotely monitor and adjust the temperature at their convenience. The dual icemaker delivers cubed or crushed ice through the door, while a second icemaker in the freezer keeps bulk ice on hand for filling coolers or ice buckets. Additional features include a deli net, a retractable shelf, and a unique glide-out tray perfect for storing and providing easy access to party trays, cakes and other large items.
The stove is the heart of the home, and Midea’s new slide-in ranges combine powerful cooking features with an elegant, contemporary design. With a sleek stainless-steel exterior, the two new gas (MGS30S4AST and MGS30S2AST) and two electric slide-in ranges (MES30S4AST and MES30S2AST) boast an edge-to-edge cooktop to give the appearance of a built-in range while containing spills. Other design elements include sophisticated, blue backlighting on the knobs, a modern glass touch control panel, and dial-tech smart oven control. The new ranges offer a variety of premium features including Wi-Fi connectivity, Air Fry Convention Mode, and a Perfect Cook Probe that will send alerts to your smartphone when food is done. Never overcook your roasts again!
Completing your Kitchen “Suite Life”, Midea’s new over-the-range microwave (MMO19S3AST) features a large 1.9 Cu. Ft. capacity, accommodating large plates and casserole dishes while the EZ Clean Diamondback Coating not only makes clean-up a breeze but also disperses energy more evenly for improved cooking. Keep your food from drying out with the moisture sensor that automatically adjusts cooking times based on the moisture content of the food for perfect cooking.
“One of the most enjoyable parts of the intersection of technology and the kitchen space is how our innovations impact consumers’ everyday lives,” says Jovais. “The technological advancements we make directly benefit users of our products on a day-to-day basis, whether that means receiving a notification on their smartphone when their meal hits a desired temperature in the oven or knowing that their new dishwasher is designed to be as quiet and noninvasive as possible, there is always excitement to take on the challenge of improving the overall consumer experience connecting them to their homes.”
“As Midea strives to be a leader in innovation in the market, we’re always looking forward. Our goal is always to put the consumer first, and we are constantly in the process of developing what we hope to be the next “big thing” for consumers across our product portfolio.”
Finding the right luxury-adjacent kitchen appliances is a breeze, thanks to Midea’s new kitchen appliance lineup. Midea’s suite of appliances is available now at Lowe’s stores nationwide. For more information on Midea’s full portfolio of appliances, visit Midea.com/us.
