After filing for bankruptcy in 2017, electronics retailer H.H. Gregg returned by opening its first location on September 5, 2019 at the Cedar Grove Shopping Center in Somerset, NJ.
“We definitely see the value in a brick & mortar location,” said Valor Group, LLC., Director of Retail Operations Eli Sapharti in a statement. “And we are also intimately aware that physical locations and overly rapid expansion is death to any company aiming for long years of success.”
Valor Group LLC. outbid Sears and Best Buy to secure the ecommerce site, customer files and trademarks of H.H. Gregg, and the group relaunched the website after a few months, indicating their intent to reopen retail locations.
The H.H. Gregg store will feature all major consumer electronics, appliance and camera brands such as Apple, Microsoft, Samsung, LG, Sony, Nikon, Canon, Fuji, Olympus, Kitchenaid, Cuisinart, Breville, Hamilton Beach and Bosch.
“We’re very aware of retail trends and the emerging strategy of a smaller physical location,” explained Sapharti. “Combining market trends with our own analysis of 25 million H.H. Gregg customer records, we recognized this is the most effective way to keep providing consumers with the same service and trusted name that H.H. Gregg built since its founding in 1955.”