GE Money's sales finance unit has introduced a Web-based training library to help CE and majap dealers better understand and effectively communicate financing to consumers.
Launching in a number of channels, including consumer electronics, appliances and home improvement, the curriculum covers every aspect of consumer financing from offering credit and the application process to explaining a special promotion or term.
"While consumers are more savvy about credit, often asking for payment options, retailers have an important role in educating their customer about how financing works," said Nia Evans, the GE division's consumer electronics and appliances industry marketing leader. "Our courses were developed based on client input to help sales associates build confidence in offering financing and improving customer satisfaction through the sales process."
Interactive courses, which can be accessed at www.gemoney.com/training, include:
- Selling with financing, an overview of financing and promotional credit, plus techniques to educate consumers about financing as a payment option;
- Application processing, an overview of how to help customers accurately complete a credit application, steps to submit them and how to process sales, as well as marketing and business integration, offering ideas to help build customer relationships, motivate teams and expand business by generating leads, driving traffic and using marketing tools.
- "Now more than ever, our partners are seeking ways to enhance their CE and appliances businesses and provide their customers with value-added services," Evans said. "The new online training resource center demonstrates our commitment to invest in solutions that support clients in addressing their unique challenges and opportunities."
GE Money also offers financial education tools and resources for consumers, including budget calculators and courses on understanding credit card bills and how to manage credit, through its Everyday Money education Web site at //gemoney.com/everydaymoney.html.
GE Money's Sales Finance unit, based here, provides national and regional chains and independent dealers with private-label credit card programs and financial services.