Shure has announced a new sales structure to enhance global growth and customer support. The new global sales structure was reengineered under Vice President and Chief Sales Officer José A. Rivas to be closer to customers and end users. The new structure will cover North America, Latin America, Europe, Middle East, Africa, and South Asia, East Asia and Southeast Asia and Pacific.
Sean Bowman, Associate Vice President at Shure, will lead North America Sales. Bowman joined Shure as Senior Sales Manager in 2016. He previously led Retail Sales for the former U.S., Canada, Australia, and New Zealand region, taking on responsibility for regional sales, market development, and regional marketing team leadership.
Bowman has a track record of growing the organization with innovative and user-centric strategies, including boosting relationships with key channel partners to get closer to these customers and grow the e-commerce business regionally.
In his new role, Bowman will focus on building Shure’s go-to-market structure in sales management, market development, regional marketing, and customer experience to align with our Company’s strategic priorities, achieve business goals, and prepare Shure for future growth.
“It’s an honor to take on this new role and lead Shure’s evolution in North America,” said Bowman. “This new structure will allow us to prioritize the creative voices of our customers directly into the decisions that shape our products and roadmap, pushing the limits of what is possible through powerful innovation and engineering.”
Before joining Shure in 2016, Bowman was Vice President of the Americas at Gibson Brands, integrating multiple brands in its MI, Pro, and Consumer markets. Bowman has a Bachelor’s degree in Music from the University of Maryland and a Master’s degree in Music Technology from Indiana University.
