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etown Cuts Content Deals With Penney, Ultimate Electronics

SAN FRANCISCO – etown, the five-year-old provider of online content and e-commerce infrastructure services for consumer electronics retailers and manufacturers, has added JCPenney and Ultimate Electronics to its customer ranks.

Penney picked etown to handle CE customer support for its website and catalog operations, providing product descriptions, selection advice and troubleshooting tips.

etown has similarly licensed its 7,000-product CE content to Ultimate, and will also provide the high-end regional chain with e-mail customer service in the form of product support and other information.

Said Ultimate president/chief operating officer Dave Workman, “By partnering with etown, [we] will have the most comprehensive, customer-friendly product information available.”

Other etown customers include, and 3Com’s Ergo Internet appliance operation.