TWICE recently caught up with Mike Magner, CEO at Ice Mobility, to get his insights into the world of consumer electronics distribution and upcoming trends for 2026.
TWICE: Thanks for meeting with us. Mike. Ice Mobility has its finger on the pulse of the consumer electronics industry. What key technology trends do you see shaping the consumer electronics market over the next 12–18 months?
Mike Magner (MM): We’re closely tracking the technology pipeline to anticipate retailer demand. Over the next 12–18 months, several key trends will shape the consumer electronics market. The most significant is the integration of AI and edge computing into everyday products. Generative AI is expanding beyond smartphones and laptops into home appliances, wearables, and accessories, giving consumers more personalized and intelligent experiences.
We also see continued momentum in AR/VR headsets, smart-home innovations, and foldable devices. Consumers are prioritizing interoperability and sustainability — seeking connected devices that conserve energy and reduce their carbon footprint. Examples include smart thermostats, energy-efficient lighting, and appliances designed to integrate with renewable energy solutions. Finally, higher-resolution displays are becoming mainstream as prices decline, creating new sales opportunities. These categories bring unique inventory and logistics challenges due to rapid model turnover and specialized handling, which retailers must plan for carefully.
TWICE: What’s one common misconception retailers have about working with distributors that you wish you could change?
MM: A common misconception is that distributors are simply middlemen who add cost. In reality, we’re strategic partners who help retailers operate more efficiently. We manage warehousing, transportation, and delivery in ways that save money and time while keeping shelves reliably stocked. Because we purchase and move products at scale, we reduce overhead and help retailers respond quickly to shifts in demand. Beyond logistics, we provide data insights that support better decision-making and streamline procurement so retailers get what they need, when they need it. We’re not an extra layer in the process; we’re an extension of their team, helping them stay profitable and keep customers satisfied.
TWICE: Are you seeing any shifts in demand channels – for example, more direct-to-consumer brands partnering with distributors?
MM: Yes, definitely. Over the last few years, we’ve seen a big shift. These companies often grow quickly online, but when it’s time to scale, they realize they need the reach, infrastructure, and reliability that a distributor provides. We’re seeing new partnerships where we handle warehousing and delivery so those brands can stay focused on product and marketing. It’s less about replacing their direct channel and more about adding retail and wholesale reach without losing control of their brand. The trend is only getting stronger.
See also: Ice Mobility Guarantees Day-One Accessory Availability For Fall 2025 Flagship Smartphone Launches
