D&H Distributing has organized a new “Components and Gaming” Business Unit around its Esports, PC gaming, and integrated components for customized PCs and computing systems. The new initiative involves investments such as the hiring of sales leaders and industry authorities to support escalating opportunities in these areas, especially in the education vertical.
“As it stands, only 10 percent of K-12 schools are competing in Varsity-level esports tournaments, yet the sport itself is growing exponentially,” said Peter DiMarco, vice president of VAR sales at D&H. “This creates a ground-floor opportunity, where 90 percent of the education community is open for deployments. D&H is directing considerable resources to help partners add this discipline to their core competencies including VAR, retail, and DMR partners. We’ve gone into the esports community to align ourselves with organizations with expertise in this area, and are proud to welcome more of those professionals into the fold at D&H. Together, we’ll help our partners profit and expand as the category accelerates.”
D&H’s esports portfolio includes a growing list of offerings, including prebuilt systems, gaming consoles, broadcast equipment, professional design and install services, and furniture; plus components, peripherals and accessories such as high-performance motherboards, graphics cards, controllers, keyboards, and joysticks. The categories encompass high-end embedded components that add value for custom-built computers and integrations in a range of verticals.
Total esports viewership is expected to reach 646 million in 2023, according to Business Insider, which translates to considerable green-field opportunities in this emerging area.
Additionally, D&H has developed a step-by-step “Playbook” on launching an esports business, plus customizable marketing collateral. D&H’s solutions specialists have real-word experience discovering, marketing, and deploying successful gaming installations. These tools and services will be available throughout the US and Canada.
The new leaders to spearhead D&H’s Components and Gaming Business Unit include:
- Chris Geiser, former Samsung sales veteran;
- Brandon Beyer, Esports Sales Specialist;
- Bubba Gaeddert, industry Esports Consultant;
- Logan Hermes of the National Association of Collegiate Esports (NACE), Founder of the Varsity Esports Foundation and Esports Program Manager
“D&H’s rich portfolio of resources will deliver everything required to serve as a strategic, knowledgeable esports advisor for partners in this space,” said Hermes. “Our Sales Enablement and Professional Services teams have real-world expertise and industry prowess that will help education and commercial partners not only assemble cutting-edge solutions, but teach them how to create demand, leverage available funding, and navigate this vertical’s sales cycles, supporting them right through to the installation phase.”
D&H solution providers can visit www.dandh.com, or call 800-877-1200 in the US or 800-340-1008 in Canada to speak to an account representative.
See also: CyberSmart Celebrates 25 Years With “Fiesta de Cyber de Mayo”