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Apple Sells Estimated 1M Smart Watches: Research

Palo Alto, Calif. — Nearly 1 million people pre-ordered the Apple Watch on the first day it became available, according to research firm Slice Intelligence.

Slice Intelligence, which measures data using e-receipt data from more than 2 million consumers, is an independent, wholly owned subsidiary of Rakuten. It is also a partner of The NPD Group.

According to Slice, 957,000 people in the U.S. pre-ordered an Apple Watch on Friday, with each consumer spending an average $503.83 per watch for all models. Sixty-two percent purchased the Apple Watch Sport, spending an average of $382.83 per watch, while those ordering the Apple Watch spent $707.04.

Seventy-two percent of Apple Watch consumers had purchased an Apple product in the past two years; 21 percent pre-ordered an iPhone 6 or iPhone 6 Plus when it launched last fall.  

The MacBook also became available Friday, and 48,000 of them were sold, said Slice. Fifty-three percent of them were the 512GB model.

Forty-three percent of MacBook buyers also went on to buy an Apple Watch, Slice noted.