With fall football returning to the airwaves, NEXTGEN TV viewers are now able to enjoy enhanced benefits of the next generation broadcast technology. Through NEXTGEN TV, over 250 channels are available with High Dynamic Range across the country.
Football season began with High Dynamic Range during a New Orleans preseason football game, when Gray Media presented the preseason game in native HDR, a first for a local broadcaster. Gray’s Tupelo Media Group and Gray’s New Orleans Fox affiliate, WVUE, broadcast the August 23 preseason game using end-to-end, native High Dynamic Range – the first over-the-air broadcast in the United States of any programming that is produced in native HDR from the cameras to the production truck to the station to viewers with NEXTGEN TV television sets. Hometown viewers watching the over-the-air broadcast saw with their own eyes the improved contrast between the brightest and darkest colors on the screen that fulfilled one of the many promises that NEXTGEN TV brings to viewers.
Sinclair is also transmitting in upconverted High Dynamic Range through its NEXTGEN TV stations, in addition to offering the T2 Tennis Channel and Pickleball TV Channel in 45 markets through broadcast-enabled streaming virtual channels available to connected NEXTGEN TV viewers.
The technical achievements and promotions by Gray and Sinclair are a precursor to both international soccer and other international sporting events that are on the horizon.
The fall season leads up to a holiday NEXTGEN TV marketing effort that will again be launched by Pearl TV to promote the benefits of the broadcast technology on stations throughout the country. More than 620 services are available in NEXTGEN TV from both traditional broadcast and Internet-connected broadcasters in 78 Designated Market Areas, reaching 76% of U.S. households and more than 250,000,000 potential viewers.
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