Englewood, Colo. — Just a week into the trial soft launch of its over-the-top (OTT) streaming service for cord-cutters, Sling TV said Monday that it has reached an agreement with Spanish-language TV service Univision Communications for multi-stream rights to live and video-on-demand content for entertainment, news and sports content from Univision’s portfolio.
The terms of the agreement include the flagship Univision Network, UniMás, UDN (Univision Deportes Network), Galavisión, El Rey Network, Bandamax, De Película, De Película Clásico, Telehit, TLnovelas and Forotv, as well as Univision and UniMás broadcast stations nationwide.
“We are delighted to add Univision’s wide-ranging programming to our growing Sling TV lineup,” said Roger Lynch, Sling TV CEO. “Hispanics are the demographic most engaged with mobile devices, making Univision a natural match for Sling TV.”
Sling TV said it will be announcing additional details on the arrangement “in coming weeks.”
Tonia O’Connor, UCI content distribution and corporate business development president, said: “Sling TV’s next-generation TV service aligns with our strategy to deliver the best experiences to our diverse audience, while also partnering with a distributor that has for decades been hyper-focused on the Hispanic consumer.”
The agreement expands Sling TV’s potential viewer base to the rapidly growing Spanish speaking demographic, some of which fits into Sling TV’s target of individuals looking for affordable TV services without contract commitments or credit check requirements.