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Hunter Douglas Joins Azione Unlimited

Azione dealers gain access to the Hunter Douglas custom window treatment portfolio

(image credit: Hunter Douglas)

Hunter Douglas has joined industry buying group Azione Unlimited. Through this partnership, Azione dealers will gain access to the expansive Hunter Douglas custom window treatment portfolio as well as custom integrator support, training, sample books, installation services, and more.

“Hunter Douglas lends a legacy of innovation, quality, and expertise in design for our automated shade options, as well as a plethora of trusted resources designed specifically to support dealer success,” shares Maren Gehling, national sales manager, and custom integrators at Hunter Douglas. “We’ve invested serious time in understanding the needs of dealers and bringing them the most advanced functionalities, integrations, and design options, so we’re eager to expand that reach and help Azione dealers spearhead portfolio growth opportunities.”

Hunter Douglas offers 20 high-quality shade styles customizable by fabric, size, and shape. In 2022, Hunter Douglas debuted its newly reimagined PowerView Gen 3 Automation system, designed with integrator feedback in mind to create a simple-to-install, reliable, and scalable smart shade solution. In addition to the robust shading portfolio, Hunter Douglas drives dealer success with several specialized support resources, including Hunter Douglas Installation Services (HDIS), measuring and ordering tools, extensive sample collections, and training resources.

“If you want to be in the shade business, Hunter Douglas is the brand to partner with,” says Richard Glikes, president of Azione Unlimited. “The breadth of the offering is much more comprehensive than just product. It’s shared labor, training, sample books, measuring tools, and tremendous support to ensure that dealers can embrace the smart shading category with confidence. The initial response from Azione Unlimited dealers has been overwhelmingly enthusiastic.”

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See also: Azione Unlimited Adds Five New Vendors