Azione Unlimited, The Smart Home Association, announced VITAL has officially joined the organization as a new vendor partner and will empower and provide Azione’s dealer members with powerful financial intelligence resources and business coaching.
“Partnering with VITAL is about more than just adding another vendor – it’s about transforming our dealers’ business outcomes,” said Patrick McCarthy, Executive Director of Azione Unlimited. “Azione has always emphasized business guidance and education as core values, and by bringing in VITAL’s proven expertise, we are equipping our members with the tools and knowledge to grow and prosper consistently and measurably. This collaboration will empower a fundamental shift in how our dealers operate, helping them identify what’s holding them back and how to unlock new levels of success.”
VITAL’s introduction to the Azione Unlimited community will kick off at the upcoming Azione Spring Conference in May 2025. VITAL President Matt Bernath will host an interactive session for Azione members. The event also offers VITAL an opportunity to gain deeper insight into Azione members’ needs and align its services for maximum impact.
“Joining Azione Unlimited is a tremendous opportunity for VITAL,” said Bernath. “We share Azione’s passion for helping integrators succeed on every level. By collaborating with Azione’s forward-thinking dealers, we aim to streamline their operations, boost their profitability, and ultimately help them achieve the goals that inspired them to start their businesses. Together, our organizations are strategically aligned to elevate the custom integration industry – combining Azione’s community and purchasing power with VITAL’s business acumen to create more successful, resilient integration firms.”
VITAL’s approach is rooted in a philosophy of education and metrics-driven management—the company’s motto, “Profit. Grow. Prosper.,” underscores its mission to help integrators thrive by focusing on standardized processes and continuous improvement. From labor rates and job costing to revenue recognition and cash flow, VITAL aligns every part of a CI business into efficient, repeatable systems. By collecting and analyzing operational data, integrators can pinpoint missing profits and course-correct in real-time. These results translate directly into healthier businesses for Azione members, enabling reinvestment in training, marketing, and customer experience.
The strategic partnership with VITAL empowers Azione’s community of custom integrators to standardize their processes and drive greater business profitability. VITAL’s services will immediately augment Azione’s value proposition to its members. Dealer integrators in Azione Unlimited will gain access to the following:
- Financial Benchmarking & Dashboards: In-depth financial analyses and a cloud dashboard highlighting 28 KPIs, helping integrators pinpoint opportunities to increase margins and efficiency.
- Business Coaching & Peer Groups: One-on-one coaching and monthly peer group sessions led by VITAL experts, instilling best practices in labor utilization, project management, accounting, and more to foster sustainable growth.
- Exclusive Member Benefits: As part of this partnership, Azione members will enjoy preferred pricing and exclusive access to VITAL’s programs and data platforms, reinforcing the value of this collaboration. (Details on specific member benefits and onboarding processes will be provided to Azione dealers via the MemberNet portal.)
Shared Vision and Industry Impact
This partnership highlights a strong strategic alignment between Azione Unlimited and VITAL. Azione Unlimited is a buying group built by and for custom integrators with a mission to help members achieve greater technical acumen and business sophistication. VITAL perfectly complements these values: the firm acts as part CFO, part mentor, part accountability coach, part process instructor, and fully all-in on its clients’ success. Both organizations believe in fostering a culture of continuous improvement and sharing knowledge, whether through Azione’s conferences and dealer-to-dealer collaboration or VITAL’s coaching sessions and peer groups.
“Dealers can focus on what they do best—designing and delivering exceptional technology solutions—while VITAL helps them fine-tune the business engine behind the scenes,” McCarthy adds. “The result is a win-win scenario as integrators grow with less trial-and-error, and the Azione community as a whole becomes stronger and more professionally mature.”
Learn more at AzioneUnlimited.com and at GrowWithVITAL.com.
About VITAL
VITAL is a trusted provider of business advisory and financial software solutions for custom integration (CI) businesses. Our mission is to support CI businesses by providing essential tools and guidance for profitable growth. From business metrics and benchmarking to best practice sharing and comprehensive assistance, we are dedicated to your success. With VITAL, you’ll redefine standards, measure metrics, receive expert guidance, foster collaboration, drive performance, and create lasting value.
About Azione Unlimited
Azione Unlimited is a Smart Home Association with 300 custom integration members and 53 carefully selected vendor members. Azione’s focus is to bring everyone together to create relationships, build trust, share ideas, and, most importantly, prosper. The association offers its members access to a nationwide network of high-caliber business owners, diligent rebate monitoring, leadership symposiums, and national conferences.
See also: Azione Unlimited Welcomes Amplify People As A New Vendor Member
