Despite the distraction of a possible merger with Whirpool, Maytag has been pressing ahead with it Maytag Store retail franchise.
The chain, whose turnkey units are independently owned and operated, now numbers 50 locations nationwide — with six in and around the Denver market alone — following the recent opening of its newest store, here.
The retail stores carry Maytag’s full brand roster of kitchen, laundry and floor-care products, and with their boutique-style format, soft-colored walls, wide aisles and children’s activity areas, are clearly meant to appeal to consumers’ senses. To that end, Maytag has been selecting real estate within destination shopping centers where adjacencies include such home-oriented retailers as Bed Bath & Beyond, Crate & Barrel and Pottery Barn.
Inside, the 4,000-square-foot to 7,000-square-foot stores boast a “try it first” atmosphere that enables consumers to take a washer for a spin to see how well it works, or lets them test whether their cookware will fit inside a three-rack dishwasher. The largest units can display as many as 200 models, and feature working kitchens and live products for demonstrations and consumer tryouts.
The Maytag Stores are an outgrowth of the company’s 37-year-old Home Appliance Centers, the 1,000-to- 2,000-square-foot shops run by service technicians in predominantly rural and secondary markets.