An Xbox One shopping app launching today lets people shop for clothes and stand in front of their television to try it on in real time.
The Mall app lets users select a garment and try it on via Microsoft’s Kinect motion tracking camera and The Mall’s virtual wardrobe technology. The garment can them be purchased.
The Mall has gone live in the U.S. with such brands as SoccerPro, Style PB, Grayers and Go2Games. More brands will be available in the coming months.
The Xbox One is the first device on which The Mall store has been deployed, and The Mall developer Von Bismark said it plans to bring The Mall to other smart and connected-TV devices in 2016 and 2017.
With the Kinect camera, “we can bring you as close to physically trying on the clothing as you will ever get when shopping online,” said Eoghan O’Sullivan, CEO of Von Bismark, an e-commerce company based in Dublin and London.
With The Mall on Xbox One, users make a purchase through the PowaTag mobile-payment app, which links a credit card and shipping details to the on-screen product do deliver a one-touch purchase, the company said. Shoppers do not have to fill out an on-TV form using an Xbox One controller. The app is available for free download from the iTunes and Google Play stores