LG Tips Off Final Four Sponsorship

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ENGELWOOD CLIFFS, N.J. –

LG Electronics said it will once again be a corporate sponsor of the NCAA Men’s Basketball Final Four in New Orleans next month.

For the third consecutive year, the company will host a number of fan events providing hands-on opportunities with LG’s TVs, major appliances and smartphones.

A central part of the effort includes a “Home Court Challenge” at 2 p.m. CT April 1 at Bracket Town in New Orleans that will pit stars of the 1992 Duke vs. Kentucky Regional Final contest in a household chores contest using LG products.

The contest between Bobby Hurley from the Duke ’92 team and Travis Ford from the Kentucky ’92 roster will by scored by CBS Sports analyst Greg Anthony, who is a key spokesman for LG’s 2012 ad campaign.

Anthony will also appear in LG’s “Do March Right” TV commercials that will begin airing this month within March Madness coverage on CBS, TBS, TNT and truTV.

Final Four and LG fans will have the opportunity to enter LG’s “Do March Right” sweepstakes for a chance to win a trip to the 2012 NCAA Men’s Final Four or various LG products.

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