Calabasas, Calif. – DTS and LG Electronics said Tuesday they have entered a worldwide strategic alliance to incorporate DTS premium audio technology in LG’s complete lineup of home entertainment products, including 4K TVs, sound bars, audio-video receivers and digital media players.
Under the arrangement, LG will incorporate the DTS-HD decoder into its products, to enable full compatibility with all DTS audio formats up to 11.1 channels and supporting DTS Digital Surround, DTS Coreless Lossless, DTS Express and DTS-HD Master Audio, the companies said.
“This agreement marks a significant expansion in delivering DTS’ premium audio to more LG products and more customers worldwide,” stated Jea Yoo, DTS Korea president. “We are here to fully support LG’s dedication to providing their customers with products that deliver the best sound quality, and look forward to working together in bringing to market next-generation products that provide a breathtaking entertainment experience.”
The DTS-HD decoder was designed from the ground up to support streaming media and over-the-top content delivered in various popular profiles of the DTS-HD codec.
The decoder is seamlessly compatibile with DTS’ legacy audio technology formats found on physical disc media, such as DVD and Blu-ray.
“Our strategic alliance with DTS ensures that our newest products will offer consumers a home entertainment experience that will sound as good as it looks,” said Jeong-hwan Lee, LG Electronics executive VP. “DTS audio technology will ensure that we are able to deliver an audio experience that exceeds the expectations consumers have of our industry-leading OLED and 4K Ultra HD TVs, digital players and audio systems.”
“This strategic alliance demonstrates LG’s commitment to incorporating the industry’s most advanced entertainment solutions, allowing them to provide their customers with products that deliver incredible entertainment values,” said Brian Towne, president of Asia Pacific and executive vice president, DTS. “The agreement provides LG with access with the latest advances in audio technology, enabling them to meet the ever rising consumer expectations for experiencing immersive entertainment content at home.”