JL Audio Sees Rising Tide Of Marine, Power Sports Audio

Company makes its biggest push ever into both markets
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Company makes its biggest push ever into both markets
JL Audio’s first source units include the $549 four-zone MediaMaster MM100s digital media receiver for boats.

JL Audio made its biggest-ever introduction of marine and power sports products, which include the company’s first-ever source units.

 “There is no question that power sports audio is a fast-growing market,” said JL president Andy Oxenhorn.

At CES, the company also unveiled new power sports amps and its first line of vehicle-specific enclosed subwoofers for off-road, all-terrain vehicles.

The company’s first three all-weather source units are the $49-suggested MBT-RX Bluetooth receiver, $119 MBT-CRX Bluetooth controller/receiver, and the $549 four-zone MediaMaster MM100s digital media receiver, which is due in March.

The IPX66-rated MM100s, intended for boats, lacks CD and built-in amplifier but features AM/FM/weather bands, 3.5-inch full-color LCD display, Bluetooth with aptX, USB 2.0 connection to an iPhone or USB-storage device, satellite-radio input, and aux input.

Three audio zones feature independent bass, midrange, treble and balance controls, plus absolute or relative volume control. Zone four is a fixed-level zone. Optional MMR-20 round remote controls can be installed throughout a boat.

The MediaMaster MM100s will be sold by JL Audio’s car audio and marine audio dealers and will be available as OEM equipment in select boats.

The head unit “creates an opportunity to build a full JL Audio marine sound system, from source unit to amplifiers, speakers and subwoofers,” said Oxenhorn.

For both the marine and power sports markets, the $49 MBT-RX Bluetooth source unit is a hideaway Bluetooth receiver that connects to outboard amplifiers and lacks playback controls. The $119 MBT-CRX adds keypad to control volume, track up/down, and play. Both models are shipping.

For off-road, all-terrain vehicles, the company launched the MX Series amplifiers, VeX Pod speaker systems, and Stealthbox subwoofer systems.

The VeX Pod coaxial speakers are enclosed in ruggedized enclosures that can be bolted onto off-road vehicles’ roll bars. The MX power sports amplifiers can be used in UTVs, motorcycles, watercraft and other open-air applications. Two mono subwoofer amplifiers and two four-channel amplifiers will be offered.

Eleven Stealthbox vehicle-specific subwoofer enclosures, sold with included subwoofers, are designed to fit a range of UTVs with a precise fit and maximum enclosure volume for strong, deep bass output, the company said.

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