When it comes to setting the bar for excellence in the premium audio market, few names stand out like Premium Audio and its iconic brands. Led by President Tommy Jacobs, Premium Audio brings an unwavering commitment to sound quality, cutting-edge technology, and powerful collaborations that have made their brands leaders in the audio industry. Premium Audio Company recently won 18 Best of CES 2025 Awards from various publications – including TWICE. With brands like Klipsch and Onkyo, Premium Audio blends rich legacies with innovative technology, continually raising the bar in the world of high-performance audio.
A Legacy of Sound Excellence
At the heart of Premium Audio lies a history steeped in innovation. With Klipsch and Onkyo both celebrating their 79th anniversaries this year, the foundation for greatness was laid in 1946 when Paul W. Klipsch in Hope, Arkansas, and Onkyo in Osaka, Japan, embarked on their respective journeys. Fast forward to today, and these two powerhouses have become synonymous with high-fidelity sound and performance.
Klipsch’s signature horn-loaded technology, which made its debut with Paul W. Klipsch’s vision of delivering the ultimate live music experience to homes, continues to dominate the market. Similarly, Onkyo’s technical precision and acoustic prowess have helped define the gold standard for premium audio performance. Jacobs proudly explains, “It starts with our heritage. We’ve got people who have been with us for 40, 50 years, which is a testament to our commitment to quality and innovation. When you walk into our facility, you can feel the passion and dedication that keeps these brands moving forward.
The Power of Research and Development
Innovation isn’t just a buzzword at Premium Audio; it’s a core value that drives everything they do. With R&D as its largest investment category, Jacobs underscores the importance of continually evolving and creating new products that challenge the status quo. Since the acquisition of Onkyo, Premium Audio has ramped up its research and development efforts, paving the way for groundbreaking audio solutions.
“We’ve seen our R&D budget grow exponentially, and we’re seeing the results,” says Jacobs. “By combining the expertise of Klipsch’s acoustic mastery with Onkyo’s precision, we’re bringing products to market that push boundaries. And it’s not just about creating something new – it’s about creating something that revolutionizes the way people experience sound.”
Embracing the Future of Audio
As the audio industry undergoes a shift toward smart, connected technologies, Premium Audio is leading the charge. Klipsch’s remarkable 29% market share in speakers sold across the Americas signals their dominance. But Jacobs isn’t resting on his laurels. With a forward-thinking approach, the company is constantly adapting to the changing needs of today’s consumers.
“At Premium Audio, we see the future of audio as an experience – not just about products, but how people interact with them,” Jacobs explains. “We’re diving deep into connected audio, and with the Onkyo Power Monitors and the Klipsch Flexus soundbars powered by Onkyo, we’re creating an experience that merges powerful sound with intuitive technology. The world is changing, and so are we.” The future is looking brighter than ever for Premium Audio’s brands and partnerships.
Breaking New Ground with the Party Speaker Line
One of the most exciting developments to come out of Premium Audio in recent years is their new Klipsch Party Speaker line. This isn’t your average portable speaker – this is a true powerhouse of sound designed to energize any gathering, whether indoors or outdoors. Drawing on Klipsch’s legendary compression drivers and horn-loaded technology, these speakers offer unmatched performance, delivering that signature Klipsch sound on the go.
But it’s not just about the sound; it’s about the experience. The built-in lights and intuitive features bring an added layer of excitement, making it the ultimate companion for a party. “It all comes back to the core idea that Klipsch started with bringing the party to life,” Jacobs says. “We were the originators of the ‘party speaker,’ and we continue to innovate and evolve that experience with every new product.”
Shaping the Future of Audio for a New Generation
In today’s rapidly changing audio landscape, Jacobs and his team are not just resting on the success of Klipsch and Onkyo. They are working tirelessly to innovate and create solutions that appeal to a wider audience. From portable Bluetooth speakers to high-performance soundbars, they are expanding their reach to younger, lifestyle-oriented audiences.
“We’re focused on broadening our appeal,” Jacobs says. “We’re introducing new form factors, colors, and designs that resonate with younger audiences while staying true to our acoustic principles. But it’s not just about aesthetics – it’s about delivering performance that meets the demands of today’s consumer.”
And they’re also expanding their marketing strategies to ensure that younger, more diverse audiences are engaged. With targeted campaigns and collaborations with leading brands like Disney and Marvel, Premium Audio is connecting with consumers in new and exciting ways.
Creating the Ultimate Audio Experience for Content Creators
One of the most impressive launches from Premium Audio is the Onkyo Creator Series, designed specifically for content creators who demand high-quality sound in their workspaces. Whether it’s for gaming, video production, or casual listening, the Creator Series delivers incredible performance, all in a sleek, modern design.
“This series is all about flexibility,” Jacobs explains. “It’s a Swiss army knife for audio. You can use it for everything from gaming to conference calls to music production. It’s got HDMI, it’s got all the connections you need, and it delivers an immersive experience at a price point that is unparalleled. The Creator Series is the ultimate tool for any content creator who needs high-performance audio that fits their lifestyle.”
Looking Ahead: The Roadmap for Premium Audio
Premium Audio’s strategic vision for the coming years is one of growth, innovation, and expansion. With Klipsch dominating the speaker market and Onkyo reborn with a new brand direction, the future is looking incredibly bright. As they continue to push the boundaries of audio technology, Premium Audio remains committed to providing high-performance solutions that meet the demands of today’s dynamic consumer.
“We’ve got big plans for the future,” Jacobs concludes. “We’re focusing on the next generation of audio, the next generation of consumers, and continuing to create the best possible experiences. We’re just getting started.”
See also: ONKYO Debuts New Brand Identity
