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Hisense Rolling Out Third-Gen Roku TV, The R7 - Twice

Hisense R7 Roku TV Ready For Retail

Rolling out third generation of Roku-integrated sets
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Hisense’s next-gen Roku TV, the R7, is set to hit retail floors next month.   

Hisense’s next-gen Roku TV, the R7, is set to hit retail floors next month.   

Hisense’s ongoing partnership with Roku is about to bear further fruit.

Nearly four years after debuting one of the first two Roku-integrated TVs, the company is rolling out a third-generation set, which carries the rather wordy designation Hisense Roku TV 4K Ultra HD R7 smart TV series.

The suite is comprised of four screen sizes: 43, 50, 55 and 65 inches, with suggested retail steps of $349, $429, $499 and $799, respectively.

All feature 4K UHD resolution, HDR10-boosting color and contrast, 120Hz refresh rate and, thanks to the inclusion of Roku’s OS, access to half a million movies and TV shows that can be streamed from more than 5,000 channels.

“We’re excited to continue to partner with Roku to deliver their exceptional smart TV platform to our customers,” noted Hisense USA marketing VP Mark Viken. “Consumers are looking for two things when they’re in the market for a new TV: a design they can be proud to have in their home and a great user experience. Hisense is committed to providing TV shoppers with both of these brand promises and they are at the heart of our 2018 lineup.”

Related: Voice Control Front-And-Center On New Hisense 4K TVs

As part of that commitment, the R7s also deliver deeper blacks, Hisense said, and up to 30 watts of sound (for the 65-inch model) that’s produced through a DTS TruSurround feature. The TVs also boast dual-band Wi-Fi, to ensure uninterrupted wireless streaming of all that Roku content.

The R7 series is expected to hit retail sales floors next month, including those of Best Buy, Costco, Nebraska Furniture Mart and Sam’s Club.

Hisense's rollout builds on recent momentum from acquiring Toshiba’s TV business; inking a sponsorship deal with U.S. Soccer; and surmounting an acrimonious licensing squabble with Sharp

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