Haier Launching ‘Urban Kitchen’ Appliance Line - Twice

Haier Launching ‘Urban Kitchen’ Appliance Line

Targeting influx of new and returning city dwellers
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Haier America is introducing its Urban Kitchen Living platform of freestanding and built-in kitchen appliances.

Updated! Los Angeles – Haier America is introducing its Urban Kitchen Living platform of freestanding and built-in kitchen appliances here at the Dwell On Design show today.

The new line includes a 24-inch dual-fuel range with true European convection; a 24-inch chimney hood; a 14.2-cubic-foot, four-door refrigerator; and a 24-inch combination washer/dryer. All are specifically spec’d for kitchens in urban condos, small houses and micro-spaces, Haier said.

The introduction is part of Haier’s new whole-home solutions strategy, and marks its expansion into the small-space living market with standalone and bundled products designed to address the trend toward smaller, urban living spaces.

“The American home is redefining itself, especially in urban settings,” said Paul Riley, Haier’s recently-promoted sales and marketing senior VP. “We want to contribute to that redefinition with products designed for the challenges and opportunities that come with city living.”

The line also includes an 18-inch built-in dishwasher and a 1-cubic-foot, 1,000-watt countertop microwave oven. Built-in options include an 11.6-cubic-foot top-mount apartment refrigerator, a 24-inch built-in coffee machine, and a 24-inch warming drawer with push-to-open design.

A soft launch is slated for late June, with full availability expected in July.

Haier joins other leading majap brands this week including LG and KitchenAid in leveraging Dwell on Design Los Angeles, the country’s largest design industry event, as a launch-pad for major new kitchen introductions.

The complete collection, including model numbers and MSRPs, follows:

Freestanding Kitchen Suite

•       14.2 Cu Ft. 4-Door Refrigerator (HRB14M3BPS) with capacitive touch temperature controls: MSRP $1899

•       24″ 2.0 Cubic Foot Dual Fuel Range (HCR2250ADS) with True European convection: MSRP $1399

•       24″ Chimney Hood (HCH2100ACS) with 500 CFM Motor:  MSRP $549

•       18″ Built-In Dishwasher (HDBC100AFS) with stainless steel interior: MSRP $599

•       24″ 2.0 Cu Ft. Combination Washer/Dryer (HLC1700AXW) with stainless steel drum: MSRP $1099

•       1.0 Cu. Ft. / 1000 Watt Countertop microwave (HMC1035SESS): MSRP $109

Built-in Kitchen Suite

•       11.6 Cu Ft. Apartment Top Mount Refrigerator (HA12TG21SS): MSRP $599

•       24″ Gas Cooktop (HCC2230AGS) with stainless steel finish: MSRP $899

•       24″ Chimney Hood (HCH2100ACS) with 500 CFM Motor: MSRP $549

•       24" Built-in Coffee Machine (HCA2570AES) with one-touch LCD display: MSRP $1499

•       24″ 2.1 Cu Ft. Single Left/Right Swing Convection Oven (HCW225LAES): MSRP $1499

•       24" Warming Drawer (HCD2400AES) with Push-to-Open door design: MSRP $499

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