Bell’O Acquired By Twin-Star International

Terms of the deal were not disclosed
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Terms of the deal were not disclosed
Bell'O CEO Marc Sculler

Delray Beach, Fla. – Bell’O International has been sold to home furnishings manufacturer Twin-Star International. Terms of the deal were not disclosed.

Bell’O, founded in 1988 and headquartered in Morganville, N.J., manufactures and markets A/V furniture, accessories, home theater seating, beds, upholstery and desks. The Bell’O Digital brand produces consumer electronic accessories such as headphones, A/V cables, TV mounts and surge protection devices. Bell’O also markets a collection of Serta brand licensed metal beds and frames.

Founded in 1996, Twin-Star International, based here, is an award-winning manufacturer of furniture and is best known for its ClassicFlame electric fireplaces. The company’s home furnishings brand lineup also includes Duraflame, Chimney-free and Pro Electric fireplaces, Tresanti media consoles, refrigerated wine cabinets and kitchen islands and beverage curios, and Black & Decker and Luxe bathroom furniture.

“Bell’O has a long-standing reputation for superior design and quality products, making for an excellent fit with Twin-Star’s strategy and our existing product lines,” said Robert Cohen, Twin-Star’s CEO. “The synergistic strength established by blending our companies will provide our customers with a greater array of innovative, must-have products and improve the distribution capabilities of both companies.”

Bell’O CEO Marc Sculler commented: “We began partnering with Twin-Star earlier this year to bring our customers the industry’s best electric fireplaces. That relationship proved to be so successful that we immediately saw additional opportunities to leverage our combined strengths and work together for the benefit of our customers. In particular both organizations have a strong focus on new product development and bringing innovative products to our customers, which is core to our success. Our management team is extremely excited about the opportunity for the growth of our collective brands. This acquisition will result in significant growth and opportunity for the companies and our retail partners.”

Twin-Star will exhibit Bell’O products at this month’s High Point Furniture market, a first for the Bell’O brand.


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