Curtis International Ltd. has acquired the iconic consumer electronics Magnavox brand, marking a significant milestone as Curtis International takes the helm of a brand that has been a household name for decades.
“We are incredibly excited to bring the Magnavox brand into the Curtis International family,” said Aaron Herzog, CEO of Curtis International Ltd. “Magnavox’s long-standing history of innovation aligns perfectly with our vision for the future. This acquisition allows us to honor the legacy of Magnavox while expanding its presence across a broader range of categories.”
Known for its pioneering advancements in radio and television technology, Magnavox has been a trusted name in homes around the world since its inception in 1917 and has consistently delivered high-quality products that have shaped the way we experience entertainment.
“Our goal is to build on Magnavox’s impressive heritage by introducing products that resonate with today’s consumers,” added Herzog. “We are committed to innovation, quality, and providing our customers with the best possible experience.”
Curtis International’s strategic acquisition of the Magnavox brand underscores its dedication to growth and innovation within the consumer electronics sector, and it will remain focused on delivering products in the consumer electronics and home appliance industry while continuing to deliver consumer electronics under the Magnavox name.
Additionally, the company is exploring opportunities to extend the brand into new and exciting product categories, which will be announced in the near future.
For more information, visit www.curtisint.com.
About Curtis International Ltd.
Curtis International Ltd. is a leading manufacturer and distributor of consumer electronics and appliances in North America with over 30 years in the industry. With a commitment to quality and innovation, Curtis International offers a wide range of products designed to meet the needs of today’s consumers. Currently, they market these products under several well-known brand names, including Frigidaire, Hamilton Beach, RCA, Proscan, Budweiser, Bud Light, Michelob Ultra, Pepsi, Mountain Dew, Crush, Dr. Pepper, Arctic Flow, Arctic Chef, Culinary Chef, and Curtis.
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