LG SIGNATURE unveiled three premium appliance collections during an Oct. 8 event at the Solomon R. Guggenheim Museum in New York City. The event brought together celebrities, designers and cultural figures to celebrate the brand’s “What’s your signature?” campaign.
The Iconic, Seamless and Tailored collections offer distinct approaches to kitchen design, finishes and technology. The brand’s portfolio also includes LG SIGNATURE laundry appliances.
Actress Leslie Bibb attended the event, which featured a musical performance by The Womack Sisters, an interactive chocolate experience with pastry chef and chocolatier Amaury Guichon, three signature dishes curated by James Beard Award-winning chef Kwame Onwuachi, and a live performance by seven-time Grammy Award-winning artist John Mayer.
“What I love about LG SIGNATURE is the idea that great design should feel personal and unmistakably your own,” said Leslie Bibb. “It’s been such a pleasure to partner with LG SIGNATURE and celebrate that idea alongside so many incredible people from the worlds of art, design, music and culture. This was the perfect setting to bring the brand’s vision to life and celebrate the distinct signatures that make each of us unique.”
The event also recognized Drew Barrymore, Guichon and Onwuachi with the Iconic Signature Award, Seamless Signature Award and Tailored Signature Award, respectively.
“The Guggenheim provided an extraordinary backdrop for LG SIGNATURE to celebrate individuality, design and the people who leave their own signature on culture,” said Kevin Jeong, Executive Vice President and Head of Home Appliance Solutions at LG. “From our collections to the evening’s performances and recognitions, every detail reflected the spirit of ‘What’s your signature?’ and brought that campaign to life.”
The three collections feature different design approaches. “Iconic” combines statement-making aesthetics with AI-enhanced capabilities and advanced performance. “Seamless” features flush-fit designs and Zero Clearance™ hinges intended to integrate appliances into surrounding spaces. “Tailored” emphasizes individual expression with an Essence White finish and distinctive handle details.
The collections extend LG SIGNATURE’s premium appliance portfolio, pairing design-focused finishes with technology for the kitchen and laundry room.
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