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GE Profile Smart Mixer Removes Guesswork From Baking

Crate & Barrel exclusive appliance brings connected features to your kitchen

(image credit: GE)

The new GE Profile voice-controlled Smart Mixer with Auto Sense, available exclusively at Crate & Barrel, is designed to deliver smart solutions that simplify modern life. The first Smart Mixer with an advanced digital brushless DC motor system in the U.S., the GE Profile Smart Mixer runs at a lower temperature for extended life and consistently at high power that can work through tough batches and stiff doughs without overheating or stalling.

“The kitchen serves many purposes these days. Bringing exclusive new technology forward that can help our customers make their time in the kitchen more efficient and fun is a priority for us,” said Alicia Waters, Executive Vice President of Crate & Barrel in a statement. “Partnering with GE Appliances to exclusively launch this mixer removes the guesswork for our customers in a truly innovative way, as well as makes delicious recipes accessible to all levels of home chefs and bakers.”

Smart technology and connected features include:

  • Built-in Smart Scale: precisely weigh ingredients in the mixing bowl without the need for additional equipment.
  • Auto Sense Technology: actively monitor changes in texture and viscosity through motor torque feedback to optimize mixing performance.
  • Automatic Shut-Off Feature: Overmixing and undermixing fails are no longer a risk as an automatic shut-off feature will turn the mixer off when completion is reached.
  • Voice Controlled: Allows bakers total control and the ability to leave their hands free to flour, shape, and plate without interruption.

The GE Profile Smart Mixer SmartHQ app has more than a dozen guided recipes that offer step-by-step instructions connected to the mixer to take users through the entire process seamlessly. The mixer will continue to enhance its offerings with new features and recipes pushed as over-the-air updates via GE Profile Connect+.

“We are so proud of the GE Profile Smart Mixer. We strive to make our consumers’ lives easier through technology, and we believe that this product disrupts the category by responding to the pain points of baking enthusiasts with connected features that bring confidence for any level of experience,” said Andre Zdanow, Executive Director of Small Appliances for GE Appliances in a statement.

Starting at $999, and available exclusively at Crate & Barrel, customers can purchase the GE Profile Smart Mixer online and at select stores across the U.S.

See also: ROBAM Looks To Revolutionize Cooking With Combi Steam Oven