Research
Research: Sony’s Share Of Smart TV Purchases Grew In 2021
Parks Associates shares its latest Consumer Insights Dashboard, which tracks adoption, purchases, and demand across most common consumer electronics products
Parks Associates
Product Spotlight
Research: Parks Associates Explores Consumer Adoption Of Energy Management Solutions
While the pandemic has increased demand for power management solutions, many consumers are not aware of the options that are available
Product Spotlight
Parks Associates Releases Smart Home Research For Property Managers
MDU property managers are a unique segment, and market intelligence is necessary to succeed in this market area
Research
Research: Adoption Of Smart TVs And Smart Speakers and Displays Rose To 56% And 53%
New Consumer Insights Dashboard from Parks Associates tracks adoption, purchases, and demand across most common consumer electronics product categories
Home Automation
Homes Now Have 10+ Connected Devices: Parks Associates
Interoperability, reliable Wi-Fi remain challenges
Home Automation
Consumers Going It Alone With Home Security
Home security research from Parks Associates reveals the growing threat of connected products without professional monitoring, as twice as many consumers intend to purchase...
Product Spotlight
Smart-Home Penetration At 32% And Growing
But platform interoperability remains a key concern for consumers.
Products
Pay TV Providers Hanging On With Online Partnerships
Parks Associates research reveals growth in Pay TV/streaming service packages
Products
Netflix, Amazon, Hulu Remain Winning Trio In Top OTT Services
Parks Associates released its updated list of the top 10 subscription OTT video services.
news
OTT Services Diversify As Consumers Supplement Their Pay TV
53 percent of U.S. broadband households subscribe to both a pay TV service and at least one OTT video service.
Appliances
The State Of The Smart Home: Voice Control
Fifty-five percent of U.S. broadband households find it appealing to use voice control to control or understand the status of connected devices, according to...
news
More Than Half of U.S. Households Subscribe To An OTT TV Streaming Service
Parks Associates reports that 59 percent of U.S. broadband households subscribe to an over-the-top (OTT) streaming service such as Netflix, Amazon or Hulu. The...
Home Automation
Smart Speakers Are Driving Smart-Home Growth
Voice control in the connected-home market will rapidly expand the adoption of such devices, according to the latest forecast from Park Associates. Parks is...
Home Automation
59% Of Smart-Home Shoppers Care About Hacking Protection: Report
New research suggests security concerns remain a major roadblock to mass-market penetration of connected-home devices, while also offering new opportunities for add-on sales. According...
Blogs
Parks Associates Highlights New Consumer Research At Pre-Show Research Workshop
Research from Parks Associates shows that while familiarity with smart home products is still low, there is more and more interest from consumers to...
news
CE Consumers Show Stronger Than Expected Brand Loyalty
New consumer research from Parks Associates reveals 71 percent of CE buyers in 2015 considered only one brand when making their purchase. According to...
Blogs
11 Real Costs Of A Corporate Data Breach
Security breaches cost a lot of money. In the U.S., the average data breach costs $5.4 million. The average cost, globally, of a compromised...
news
Millennials Lead Way Among OTT-Only Households
Twenty-three percent of broadband households headed by millennials have completely opted out of traditional pay-TV service for over-the-top (OTT) streaming, a Parks Associates survey...
news
VR Headset Market Developing: Survey
Two percent of broadband-equipped U.S. households, or 2.3 million households in all, already own a virtual reality headset, and 5 percent of broadband households...
Blogs
Multiroom Audio Systems Poised for Growth
Since the introduction of connected music systems, the market, in general, has struggled to generate momentum. These connected music systems include Internet-connected A/V receivers,...
news
VR Headset Demand On The Rise
Two percent of broadband-equipped U.S. households, or 2.3 million households in all, already own a virtual reality headset, and 5 percent of broadband households...
Home Automation
Parks: Many Smart-Home Products Used Daily
Consumer intentions to buy smart-home products jumped in less than two years, and many people who own a smart-home product use them daily, Parks...
news
Security Cameras Lead Smart-Home Adoption
Networked surveillance cameras are leading the adoption of smart-home technology, Parks Associates said in releasing consumer-survey results during ISC West. Nine percent of U.S....
Blogs
The Impact Of APIs From Smart-Home Platform Providers
Any device maker and app developer can offer an API to their partners; however, smart-home platform providers play a unique role in the ecosystem...
news
Everybody’s Doing It: How People Use Their Smartphones
Smartphones owners can’t keep their content on their phone, a Parks Associates survey of broadband households found. Thirty-five percent of smartphone owners stream music...
IP Set-Top Boxes
Roku Is Winning The Streaming-Video Device Game
More consumers use a Roku streaming-media player than any other brand of streaming player, a Parks Associates survey found. Parks also found that the...
Home Automation
More Than 1 In 5 Intend To Use A Smart Watch To Control A Smart Home
Many consumers who own or plan to buy a smart watch will use it to control smart-home devices, a Parks Associates survey found. More...
Appliances
How The Connected Home Market Is Changing
Demand for home-automation products is rising in the DIY and custom-install channels, marketers agree. In fact, 54 percent of U.S. consumers ages 25 and...
Appliances
What Does The Future Hold For The Smart Home?
TWICE: How do you see consumer interest in home automation changing in the next five to 10 years? Brad Hintze, C4: The proliferation of...
Appliances
Apple HomeKit: A Big Deal?
TWICE: Did Apple’s HomeKit technology bring anything new to home automation? Describe its potential impact on the market. Brad Hintze, C4: Not just yet...
Appliances
Smart-Home Awareness, Confusion Are Challenges
TWICE: What are the biggest challenges facing DIY home automation Brad Hintze, C4: The biggest challenge is that a lot of home owners don’t...
Appliances
The Trouble With Multiple Standards In Smart Homes
TWICE: Is the variety of wireless home-automation standards sowing confusion among consumers and preventing the market from growing faster? Brad Hintze, C4: We would...
Appliances
The Impact Of Do-It-Yourself In Smart Homes
TWICE: With awareness for home automation and smart homes growing, what is the value proposition of custom-installed home-automation systems? Brad Hintze, C4: There’s a...
Blogs
The First Phase Of Robotics In The Home
New research from Parks Associates reports that more than 6 percent of U.S. broadband homes currently own a robotic vacuum cleaner and adoption will exceed 11...
IP Set-Top Boxes
Parks: Cord-Cutting At 7% Of Broadband Households
Dallas – A total of 57 percent of U.S. broadband households subscribe to an over-the-top (OTT) video service, and 7 percent of broadband households,...
Blogs
Digital Living: IoT & The Connected Consumer
For consumers around the world, the Internet of Things (IoT) opens the door to a new and convenient connected lifestyle. The wide range of...
IP Set-Top Boxes
Parks: Account Sharing A Problem For OTT Video Services
Dallas – A total of 57 percent of broadband households access OTT video-subscriptions services, but the numbers are as high as they are in...
news
55% Of Broadband Homes Subscribe To OTT Video
Dallas – The percentage of broadband U.S. households subscribing to a subscription OTT (over-the-top) video service has grown to 55 percent from 2013’s 44...
Blogs
The Connected Consumer: Top Trends In IoT
Moving The Industry Forward 2015 will be a year of intense experimentation in new value propositions for advanced technologies and services. Multiple sectors within...
Home Automation
Parks: Home-Automation Awareness Low
Dallas – Sixty-two percent of broadband-connected households in the U.S. are unfamiliar with smart home products, almost 70 percent don’t know where to buy...
Fitness
Fitbit Tops In Fitness Wearables Sales
San Diego — Fitbit is the early leader in the market for digital fitness trackers with nearly 40 percent of the market, according to...
Blogs
Health & Wellness Within The Wearables Market
The wearables market represents a significant new market opportunity for device OEMs. Fitness and health trackers currently represent the most popular category within the...