MantelMount has launched MantelMount Pro, a full line of professional-grade MantelMount products sold exclusively by authorized dealers.
The line of professional products — which includes the MM860v2 Automated Dropdown & Swivel TV Mount; the MM750 Pulldown & Swivel TV Mount; and the recently introduced MM720 Pulldown & Swivel TV Mount — was created to reflect MantelMount’s commitment to the dealer channel, which represents a sizable portion of overall product sales.
“MantelMount Pro represents the next phase of our expanding support for professional CE partners,” said Michael Smith, vice president of wholesale operations. “These folks have been the lifeblood of our sales efforts, and we want to ensure that we’re doing everything to assist them in selling MantelMount.”
The creation of MantelMount Pro also helps to more clearly delineate the bifurcation of the company’s Pro and Consumer Series products. Plus, MantelMount’s professional-grade products will now be sold exclusively by Pro dealers and are not available online, further steering sales into the Pro channel. Consumer-grade products will still be available for sale by Pro dealers, which allows them to offer a MantelMount at every consumer price point.
Dealers can also generate twice the gross margin and higher profits with the Pro series, while increasing their revenue per job with upsells to TVs, surround sound, and control systems. What’s more, dealers will enjoy broad sales channel access, as they will be able to reach beyond consumers to fertile commercial markets such as schools, fitness centers, restaurants, and bars.
Accompanying this initiative is the introduction of MantelMountPro.com, a new website dedicated to the Pro channel. The website provides a clearinghouse where dealers who sign up will have free access to a wide range of useful tools and content, including marketing assets, sales training, product literature, FAQs about MantelMount products, installation guides, product images, videos of the company’s popular ShopTalk series, and MM860v2 support software (i.e., utility tools, control system drivers, firmware), and much more. Dealers will also be able to check their account profile and keep tabs on their order history.
Consumers looking for professional-level products can learn about MantelMount’s Pro Series on the website and use the “Find a Dealer” search function to locate dealers in their area who carry their desired product. This local dealer search portal drives business straight to dealers with no intermediary.
For anyone who wants to register as an authorized MantelMount dealer or has questions about the process, visit www.mantelmountpro.com and click on the “For Dealers” header.
See also: MantelMount Launches New MM720 Pro Series Mounts
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