Blogs
How AR/VR Can Create A ‘Wow’ Experience At Retail
Many CE retailers sell virtual reality (VR) glasses by brands such as Oculus, Samsung (Gear) and even Microsoft (HoloLens). But VR technology can help...
Post Type blog
Blogs
The 5 Forces Of Audio Disruption
Wireless has been disrupting the audio marketplace by providing consumers with incredible access to products that improve the home theater experience and promote high-quality...
Blogs
Top 3 Tips To Help Your Small Business Go Digital
Most small businesses fail to fully leverage an online presence to its full potential. Data published in 2016 revealed barely 1 in 4 small...
Blogs
Why Location, Location, Location Still Matters In A Digital World
Procter & Gamble cut more than $100 million from its digital marketing ad spend in the June quarter. Why? Because the ads were “largely...
Blogs
The Wonders Of Mobile Checkout
One of the issues for all retailers is how to service their customers quickly so they don’t have to wait in line to check...
Blogs
Behold The Retail Renaissance
The following column was filed prior to Hurricane Irma. TWICE wishes all Florida retailers and residents a speedy recovery. Recent news has highlighted a...
Blogs
How RFID Is Revolutionizing Retail
There are a number of hot new technologies on the forefront of online and offline retail including machine learning, the Internet of Things (IoT)...
Blogs
Customized Service Contracts Can Maximize Value For Merchants And Shoppers
Just as brands fight back to hold their value against continually changing consumer habits, so to should omni-channel retailers. These retailers know their niche...
Blogs
The IoT Will Change Technology Retailing (For the Better)
Awareness and early adoption of IoT products by everyday consumers is finally at the tipping point where mass-market acceptance is inevitable. To effectively capitalize...
Blogs
Do The Right Thing: How Danby Inadvertently Renewed Itself
We as business leaders look to drive our companies in a positive direction while remaining accountable for what they produce. We need to challenge...
Blogs
Scientific Pricing Made Easy
This is the second in an ongoing series for TWICE highlighting the latest technologies that will help online and offline retailers engage customers, empower...
Blogs
5 Features Your Retail App Is Missing
Ninety percent of shoppers have a mobile phone on them when in-store; however, 73 percent have two or fewer retailer apps on their phones. ...
Blogs
Retail Is Dead! Long Live Retail — At Best Buy, That Is
5 ways the chain is more than holding its own The retail meltdown of 2017 has been well documented, with some reports estimating 8,600...
Blogs
What Technology Retailers Need Most (And Don’t Have) Is …Technology
It’s really no big secret. The key to a successful retail business, whether online or offline, hinges on only a few basic tenants: price,...
Blogs
How Tech Start-Ups Need to Navigate The IP Landscape
The goal of many young entrepreneurs is to think of a potential new product, develop a quick business plan, find an angel or early-stage...
Blogs
The Future Of Shopping: It’s In The Details
Despite the growth of online shopping, many consumers still revel in the experience of going to brick-and-mortar locations to purchase goods. In a physical...
Blogs
6 High-Tech Auto Safety Features To Watch
Automakers have become a common sight at CES in recent years, and it’s really no surprise: Consumer electronics are a big part of today’s...
Blogs
Artificial Intelligence Is Getting Smarter
Whether we know it or not, artificial intelligence (AI) is something that many people are already using in their daily lives. And if you’re...
Blogs
Defining Premium For A New Era
For tech retailers and manufacturers, “premium” is best defined as the promise or expectation of an experience being somehow better than the typical experience...
Blogs
4 Ways An OEM Warranty Partner Can Improve Your Bottom Line
With roughly $25 billion spent on warranty claims each year, U.S.-based OEMs have a lot to manage when it comes to the warranties they...
Blogs
2017: Are We There Yet?
Are we already almost at the halfway point of 2017? Maybe it’s just me, but it feels more like six minutes than six months....
Blogs
Optoma Offers Two Disruptive 4K UHD Home Projectors
For the past few years, 4K projection has been the reserve of digital cinema, high-end Pro AV and premium home cinema applications, primarily due...
Blogs
How To Give Your Shoppers More Ways To Buy
It’s already been a long year for CE retailers. There’s the proposed $1 trillion Border Adjustment Tax (BAT) currently under consideration in DC; the end...
Blogs
Free Mints At Checkout
In the early 2000s, some U.S. psychologists wanted to see if preemptive reward, in the form of free mints at a restaurant, would lead...
Blogs
Not Just Speakers: The Smart-Home Gap Apple’s HomePod Can Fill
Last week, Apple announced HomePod, a tabletop speaker powered by Siri, emphasizing audio quality over its role of a personal assistant for the home....
Blogs
The End Of The Smartphone Era?
Since launching with Sony’s Walkman in the early 1980s, the global personal electronics market has grown to reach $540 billion in retail value in...
Blogs
How Stores Can Turn Smartphones Into Their Fiercest Selling Tool
There was a time when we used to like going to the store. Then the world changed and a lot of what we wanted...
Blogs
RadioShack: A Post Mortem
The following analysis was posted after RadioShack’s first bankruptcy in 2015. Given the developments of the last two weeks, we think it’s worth revisiting....
Blogs
VR Goes To The Head Of The Class
EdTech offers boundless opportunities for retailers, distributors and educators Educators are constantly looking for new ways to engage their students. Virtual reality is a...
Blogs
Touchscreens Speak Louder Than Words
Why voice control may not be the future of smart home after all Last year was a breakthrough period for voice computing. Amazon sold...
Blogs
4 Critical Questions Your Mobile Support Team Should Ask
Customer service is more than just smiling and talking about the key points of your products. Good service pros know that asking the right...
Blogs
5 Ways Brands Should Play Hardball With Retail Giants
Consumer technology merchants face a challenging online retail environment. Amazon and Walmart are battling for primacy as the price leader. Technology manufacturers using those...
Blogs
We Are Fighting Like Hell!
The following is reposted with permission from Sears Holdings’ SHC Speaks blog page. The past year will be remembered as one of the most...
Blogs
Beating Amazon Is In Your Sales Team’s Hands
Store closings and loss of retail jobs continue to make business headlines, and many retailers with a brick-and-mortar presence blame Amazon and the online...
Blogs
8 Trends That are Changing E-Commerce
With the demand for online shopping growing (more than half a trillion dollars in sales are projected by 2020), e-commerce merchants who sit idly...
Blogs
Co-Creation And The New Innovation
The renowned science fiction writer Sir Arthur Clark once said, “There is hopeful symbolism in the fact that flags do not wave in a...
Blogs
Parks Associates Highlights New Consumer Research At Pre-Show Research Workshop
Research from Parks Associates shows that while familiarity with smart home products is still low, there is more and more interest from consumers to...
Blogs
5 Steps To A Smarter Online Pricing Strategy
There are few things as important as your pricing strategy. Get it wrong and your business won’t survive. Get it even mostly right and...
Blogs
How To Solve Shopping Cart Abandonment
Within martech , 2016 was the year of personalization. It seemed that nearly every other article or blog post about e-commerce emphasized...
Blogs
Evolution In Electronics: The Growth Of Amazon-Owned Products
In the run-up to Black Friday 2016 and throughout the peak holiday shopping season last year, Amazon heavily promoted its own line of electronics...
Blogs
How To Prepare For Driverless Cars
While experts predict fully autonomous cars to be on the road by 2020, just about every automaker in the world is developing self-driving car...
Blogs
4 Simple Ways To Increase Customer Loyalty
It’ll never change: a standout customer service experience will always grow and maintain brand loyalty. No matter the size of the company, its industry,...