SiriusXM Expands Used-Car Effort - Twice

SiriusXM Expands Used-Car Effort

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New York - SiriusXM expanded its efforts again to get used-car buyers to activate their factory satellite radios, this time through a program with AutoNation, the country's largest car dealer.

Under the program, consumers will be eligible for a free three-month SiriusXM subscription when they buy a pre-owned vehicle with a factory-installed satellite radio, regardless of the vehicle's make or model, from any of AutoNation's 257 dealerships in 15 states. AutoNation sells 32 vehicle brands.

In October 2011, the satellite broadcaster announced that participating Nissan and Infiniti dealers would be able to offer a free three-month trial subscription to consumers who buy any used vehicle from the dealers' lots, not just Nissans or Infiniti.  Sirius XM launched a similar program in June 2011 with participating GM dealers.

The satellite-radio broadcaster also offers trial subscriptions to consumers who buy certified pre-owned vehicles from such automakers as BMW, Mercedes, and Volkswagen.

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