JACKSON, MICH. — PMA is making a bold move, moving its annual show from winter to autumn starting next year.
The PMA 2011 International Convention and Trade Show will be held Sept. 8-10, 2011 to take place at the Las Vegas Convention Center, South Hall.
The industry’s largest dedicated event in the U.S. moves from its traditional February time slot. The shift also marks a move back to Las Vegas after a not-so-popular showing in Anaheim, Calif., in February 2010.
In addition, PMA said the trade show will feature one day (Sept. 10) that will be open to consumers “to build excitement” for the imaging category going into the holidays.
In a statement, PMA said: “The PMA show is traditionally held in the first quarter, but changes in industry buying cycles and technology developments made the new schedule advantageous.”
Due to a combination of a tough economy, the building popularity of International CES in January for camera manufacturers and retailers, and the high costs of participating in both shows so close together, companies including Canon, Epson, JVC and others dropped out of the PMA show this year.
“Based on input from key suppliers and trade groups, the PMA show is changing dates to better serve the photo industry,” stated Ted Fox, PMA executive director and CEO.
“Having the PMA 2011 show on the leading edge of the holiday season is the best opportunity to make critical buying decisions for the fourth quarter,” added Brian Wood, 2010-2011 PMA international president.
In PMA’s statement, Mike Worswick, co-owner of Wolfe’s Cameras, Camcorders & Computers, said: “Fall makes great sense for the PMA show. Specialty retailers are not ready to buy merchandise in February. Instead of viewing late spring products, retailers can nail down program details for holiday merchandise.”
“Most of our major vendors introduce new product lines twice each year — winter and fall,” said Richard Yagjian, W.B. Hunt COO and executive VP. “A PMA annual show in the fall overcomes the problem of second-half product introductions coming to market without much fanfare. The industry will benefit.”
Issues regarding future dates of international PMA events that could be potentially aff ected by the change will be addressed at upcoming advisory committee meetings, according to Fox.