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More Details On Walmart’s CE Plans

Ark. – Here is a checklist of products and services that are part of Walmart’s
new CE strategy which were released earlier




    week there will be a 50 percent increase in assortment of internet content
    streaming Blu-ray players from brands such as LG, Vizio, Samsung and Sony,
    hosting internet accessible content from Vudu, Netflix, Pandora and more.

  • New
    IPTVs will create what Walmart calls a “New Technology” HDTV Center, rolling
    out to 1,200 stores, to showcase new ultra-thin backlit and edge-lit LED TVs,
    from popular brands like LG, Samsung, Sony and Vizio.

  •  “Wireless
    at Home”  will be a “dedicated category”
    Walmart said. Wireless networking products from Valet, Belkin and Netgear
    offerings, with accessories will be available.
  • Walmart
    will rollout a dedicated area for pay-as-you-go, no contract “Mobile
    Broadband” products, introducing more savings on notebooks and netbooks.
    New products from Verizon, Cricket and Virgin, and exclusive product from
    AT&T, arrive in Walmart stores starting the weekend of May 15.

  • Walmart
    partners with Sprint on Common Cents – a new pay-as-you-go wireless solution
    that delivers an amazing value of 7-cent minutes that Round Down and 7-cent
    text messages – rolling out exclusively to 700 Walmart stores, starting this

  • More
    Smartphones will be offered in post-paid cellular with dedicated wireless
    centers and associates to help customers compare, select and activate  plans. Its Smartphone assortment has been
    expanded by close to 60 percent from last May, Walmart Wireless features all
    major carriers and anticipated products, such as Sprint’s HTC EVOTM 4G phone
    coming to Walmart in a few weeks.

movies, and more of them, will be featured in its redesigned movie department.

  • Vizio
    and Samsung will provide more soundbar home theater systems in more than 2,000

  • Nearly
    all Walmart stores will see an increase in 42-inch HDTV sizes and more than
    half will see increases in assortment of 55-inch HDTVs.

In its
examples of examples of “Rollbacks and Special Values” are:

  • More
    than $100 saved, LG 47-inch LED HDTV (now $1,568)

  • More
    than $100 saved, Sony 52-inch 120HZ LED HDTV (now $2,058)

  • $80
    savings, Sanyo 42-inch LCD HDTV (now $548)

  • $50
    savings, Sony E-Reader (now $148)

  • ·        
    savings, Magnavox Blu-ray Disc Player ($78)

  • ·        
    savings, Vizio High Definition Sound Bar ($98)

  • ·        
    savings on select video games: Assassins Creed 2 on Xbox360 and PS3 ($39.96)
    and WWE 2010 on Xbox 360 and PS3 ($39.96)

  • $20 eGift Card on video game
    pre-orders at, including Call of Duty: Black Ops, Halo Reach, Super
    Mario Galaxy 2 and more
  • New
    photo packages that provide a 50 percent savings vs. individual prints in 1-hr

Prices and availability may vary
in AK, HI, OK, NM, WI and at

will also be more “saving experiences in stores and online,” Walmart said with
an “amplified… focus on Rollbacks this spring. There will be HDTV savings in
1,200 stores; BillShrink can let consumers see if they are paying too much or
how they can pay less in cellular wireless based on their personal usage
through this new online tool, now available at


Electronics Trade-in Program allows customers to trade in qualified unwanted
electronics and earn Walmart prepaid Visa cards that can be used at Walmart
stores and online at More information is available at

will begin hosting brand pages so that companies such as LG, Dell and Nintendo
can provide more customized detail and education.