More Details On Walmart's CE Plans

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Bentonville, Ark. - Here is a checklist of products and services that are part of Walmart's new CE strategy which were released earlier



  •   Next week there will be a 50 percent increase in assortment of internet content streaming Blu-ray players from brands such as LG, Vizio, Samsung and Sony, hosting internet accessible content from Vudu, Netflix, Pandora and more.
  • New IPTVs will create what Walmart calls a "New Technology" HDTV Center, rolling out to 1,200 stores, to showcase new ultra-thin backlit and edge-lit LED TVs, from popular brands like LG, Samsung, Sony and Vizio.
  •  "Wireless at Home"  will be a "dedicated category" Walmart said. Wireless networking products from Valet, Belkin and Netgear offerings, with accessories will be available.
  • Walmart will rollout a dedicated area for pay-as-you-go, no contract "Mobile Broadband" products, introducing more savings on notebooks and netbooks. New products from Verizon, Cricket and Virgin, and exclusive product from AT&T, arrive in Walmart stores starting the weekend of May 15.
  • Walmart partners with Sprint on Common Cents - a new pay-as-you-go wireless solution that delivers an amazing value of 7-cent minutes that Round Down and 7-cent text messages - rolling out exclusively to 700 Walmart stores, starting this weekend.
  • More Smartphones will be offered in post-paid cellular with dedicated wireless centers and associates to help customers compare, select and activate  plans. Its Smartphone assortment has been expanded by close to 60 percent from last May, Walmart Wireless features all major carriers and anticipated products, such as Sprint's HTC EVOTM 4G phone coming to Walmart in a few weeks.

·         Blu-ray movies, and more of them, will be featured in its redesigned movie department.

  • Vizio and Samsung will provide more soundbar home theater systems in more than 2,000 stores.
  • Nearly all Walmart stores will see an increase in 42-inch HDTV sizes and more than half will see increases in assortment of 55-inch HDTVs.

In its examples of examples of "Rollbacks and Special Values" are:

  • More than $100 saved, LG 47-inch LED HDTV (now $1,568)
  • More than $100 saved, Sony 52-inch 120HZ LED HDTV (now $2,058)
  • $80 savings, Sanyo 42-inch LCD HDTV (now $548)
  • $50 savings, Sony E-Reader (now $148)
  • ·         $20 savings, Magnavox Blu-ray Disc Player ($78)
  • ·         20% savings, Vizio High Definition Sound Bar ($98)
  • ·         $20 savings on select video games: Assassins Creed 2 on Xbox360 and PS3 ($39.96) and WWE 2010 on Xbox 360 and PS3 ($39.96)
  • $20 eGift Card on video game pre-orders at, including Call of Duty: Black Ops, Halo Reach, Super Mario Galaxy 2 and more
  • New photo packages that provide a 50 percent savings vs. individual prints in 1-hr photo.

Prices and availability may vary in AK, HI, OK, NM, WI and at

There will also be more "saving experiences in stores and online," Walmart said with an "amplified... focus on Rollbacks this spring. There will be HDTV savings in 1,200 stores; BillShrink can let consumers see if they are paying too much or how they can pay less in cellular wireless based on their personal usage through this new online tool, now available at


Walmart's Electronics Trade-in Program allows customers to trade in qualified unwanted electronics and earn Walmart prepaid Visa cards that can be used at Walmart stores and online at More information is available at

. will begin hosting brand pages so that companies such as LG, Dell and Nintendo can provide more customized detail and education.


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